Direct Mutual Fund Investment/advisory Portal Invezta is now live!

Published: January 23, 2016 at 6:43 am

Last Updated on October 7, 2017

After MF Utility, Invezta is now the second direct mutual fund investment portal open for business. I think it is also the first private portal live.

What would it cost you?

A flat fee of Rs. 79 a month to be paid in advance for a year for investing alone.

A flat fee of Rs. 109 a month with same conditions as above for investing+ robo-advisory (personalized recommendations)

Investments up to 50K are free. That is first 50K is free.

You can reduce this fee by referring the platform to others (see website for details)

What is the registration process?

For those with a valid KYC, it is a fairly simple process of providing relevant personal information, nominee details with bank details and image of a cancelled cheque. I got myself an account and it took not more than a few minutes.

Website: Invezta

A demo is available. Here are some screenshots:



Invezta-3 What can do you with this account?

For new mutual fund investors, invezta is a pretty good fit. One can buy new direct mutual fund units from 11 AMCs (as of now) via SIP or lump sum and sell them.


As of now we cannot sell our existing units via Invezta or buy more units in the same folio. The reason for that is, Invezta (unlike MFU) is a third party. They have a ARN code meant for registered investment advisers. They will not earn anything from our transactions as these are direct mutual fund plans.

However, in order for us to sell our existing units via Invezta, the portfolio has to be tagged to their RIA code. This means, we will have to give consent for such an association. Sharad Singh (CEO, Invezta) tells me that clarity will soon emerge on this aspect and this should be possible.

Extract from their FAQ:

How Can I transfer my existing holdings?

We are creating a process for the same.

However currently, if you are invested in Regular Plans of mutual funds, you can redeem your holdings with a broker / advisors and then do a fresh investments on Invezta. if you  invest directly with AMCs and want to transfer your holdings to Invezta, you can raise a request either by
Writing to us at “” OR
Raise a ticket online

Also, If we want Invezta to track the health of our portfolio, we need to give then access to your account statement. In a regular fund, our distributor has this access by default (why I never understand!). When we go direct with AMCs (incl MFU), they do not have this access or rather do not need it!!

When we wish to invest via a third party, consent to feeds or account statement is necessary. SEBI has laid down a process for this along with AMFI.

Comparison with MF Utility is inevitable!

For existing investors consolidation (if considered important) should be better with MF Utility and one can sell old units as well. However, one cannot register online (which is silly – a third party can do this, but AMCs can’t!!)

The problem with MFU is that it, I am not sure if it has a carrot to evolve. AMCs do not want to antagonise distributors by promoting MFU among investors.

A third-party portal like Invezta has a lot of pressure and competition (portals like unovest, Bharosaclub, Oro wealth and e-commence sites) to perform.

All of them should have the same issue (RIA code tagged to folio) wrt existing folios.

Should you give this a try?

The registration process is way more simpler than MFU. The fee is flat  and not dependent on portfolio size. This is crucial because if it is dependent on folio size it becomes similar to a regular mutual fund.

The fee is more than affordable. I admire the intelligence and skills of its CEO, Sharad Singh. So I think, for new (or practically new) mutual fund investors, this is a pretty good option.

Existing investors who wish to add more units to existing folios or sell them will have to wait for clarity to emerge as to how Invezta can handle such transactions. In the meantime, maybe new investors could be referred to the portal.

Now the challenges for Invezta is to ensure first impressions are good.  Then word of mouth (ie Social medai) will do the rest.

For other details, consult their FAQ

As in any other portal there might be a hiccup or two. If so please bring it to the attention of Sharad Singh via Facebook group Asan Ideas for Wealth or you can leave a comment here. Knowing Sharad he will sort it out pretty fast.

Note:   I am writing this post on my own accord. I have no connections with Invezta or Sharad Singh.

I have said it once, I will say it again:  2016 is the year of the direct mutual fund

Do share if you found this useful

Did you know? We have more than 900+ videos on YouTube to explore! Join our YouTube Community!

Use our Robo-advisory Excel Template for a start-to-finish financial plan!

Join our courses in exclusive Facebook Groups!

  • 500+ members are now part of our new course, How to get people to pay for your skills! (watch 1st lecture for free). Learn how to get people to pay for your skills! Whether you are a professional or small business owner wanting more clients via online visibility or a salaried person wanting a side income or passive income, we will show how to achieve by showcasing your skills, building a community that trusts you and pays you!
  • 1822 members have signed for Goal-based portfolio management (watch 1st lecture for free). This is an online course to reduce fear, uncertainty and doubt while investing for a financial goal. Learn how to plan for your goals before and after retirement with confidence.

Want to check if the market is overvalued or undervalued? Use our market valuation tool (will work with any index!) or you buy the new Tactical Buy/Sell timing tool!
We publish mutual fund screeners and momentum, low volatility stock screeners on a monthly basis
About the Author Pattabiraman editor freefincalM. Pattabiraman(PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras. since Aug 2006. Connect with him via Twitter or Linkedin Pattabiraman has co-authored two print-books, You can be rich too with goal-based investing (CNBC TV18) and Gamechanger and seven other free e-books on various topics of money management. He is a patron and co-founder of “Fee-only India” an organisation to promote unbiased, commission-free investment advice. He conducts free money management sessions for corporates and associations on the basis of money management. Previous engagements include World Bank, RBI, BHEL, Asian Paints, Cognizant, Madras Atomic Power Station, Honeywell, Tamil Nadu Investors Association, IIST Alumni Association. For speaking engagements write to pattu [at] freefincal [dot] com
About freefincal & its content policy Freefincal is a News Media Organization dedicated to providing original analysis, reports, reviews and insights on developments in mutual funds, stocks, investing, retirement and personal finance. We do so without conflict of interest and bias. Follow us on Google News Freefincal serves more than one million readers a year (2.5 million page views) with articles based only on factual information and detailed analysis by its authors. All statements made will be verified from credible and knowledgeable sources before publication. Freefincal does not publish any kind of paid articles, promotions or PR, satire or opinions without data. All opinions presented will only be inferences backed by verifiable, reproducible evidence/data. Contact information: letters {at} freefincal {dot} com (sponsored posts or paid collaborations will not be entertained)
Connect with us on social media
Our publications

You Can Be Rich Too with Goal-Based Investing

You can be rich too with goal based investingPublished by CNBC TV18, this book is meant to help you ask the right questions, seek the right answers and since it comes with nine online calculators, you can also create custom solutions for your lifestyle! Get it now. It is also available in Kindle format.
Gamechanger: Forget Startups, Join Corporate & Still Live the Rich Life You Want Gamechanger: Forget Start-ups, Join Corporate and Still Live the Rich Life you wantThis book is meant for young earners to get their basics right from day one! It will also help you travel to exotic places at low cost! Get it or gift it to a young earner

Your Ultimate Guide to Travel

Travel-Training-Kit-Cover-new This is a deep dive analysis into vacation planning, finding cheap flights, budget accommodation, what to do when travelling, how travelling slowly is better financially and psychologically with links to the web pages and hand-holding at every step. Get the pdf for Rs 199 (instant download)
Free android apps