Mixed Emotions about Hemant Beniwal’s First Book

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This week Hemant Beniwal, CFP, blogger (The Financial Literates) and founder of the Financial Planners Guild of India, announced the release of his new book:

 My “Financial Life Planning” Book with CNBC

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When I learnt about this, I was happy, sad, puzzled and annoyed.

 Happy: To say I felt happy is an understatement. I am delighted. Hemant Beniwal is a person with genuine, repeat GENUINE, interest in promoting financial literacy and helping individuals with their finances.

 Hemant came to my attention when he co-authored an extraordinary guest post in Jagoinvestor: Is Gold worth Buying ? A shocking Study This was at the time when tflindia (his blog) was just growing. It is such a brilliant study that I think of it every time I think of Hemant!

 I have not read the book (yet). I am however convinced that it will be immensely useful to everyone, investors and advisors.

 Yes I am absolutely delighted about this book.  Remarkably Hemant has stated that

“100% of the author’s royalty from this book will be used to promote financial literacy or making donations to charities.”

Sad: Don’t wish to go into this too much. Let me just say that the book has been released at a personally difficult time for Hemant. I think he would have been way happier had it come out much earlier.

Annoyed at the publisher, CNBC and puzzled about its tactics

Consider this:

Jan. 2012 Manish’s first book, Jagoinvestor – Change your relationship with money released

Jan. 2013 Manish’s second book, How to be your own Financial Planner in 10 Steps, released

Jan. 2013 Manish’s first book renamed as, 16 personal finance principles every investor should know

April 2013 Nandish’s book, 11 principles to achieve Financial Freedom, released

August 2013 Hemant’s book, Financial Life Planning, released

What do you think about this sequence of dates (especially this year)? To me it appears like too much, too often.

Trouble with this approach is Manish’s books are fresh in the mind of readers and obvious questions such as why should I buy Hemant’s book when I have purchased Manish’s book(s) are bound to be asked a little too frequently.

I think similar questions are also relevant to Nandish’s book. Just three months gap between Manish’s book(s) and his, is a little bizarre from a publishing perspective. I think such a tactic will affect sales of the newer book.

 Please don’t get me wrong. I am not trying to say all these books speak about the same thing and that you need buy only one of them. My point is the publisher should have given adequate space (~ 6 months or more) between the book releases (even if the authors disagreed!).

 I think this will give the authors brighter spotlight – fully deserved in all cases. Hence a little annoyed at CNBC.

 I also think adequate time gap will increase sales of the newer books. Hence a little puzzled at CNBC’s tactics.

 When it comes to books on financial literacy, the more the merrier. No doubt about that. However more, at well spaced intervals will enhance the merriment.

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About the Author M Pattabiraman author of freefincal.comM. Pattabiraman is the co-author of two books: You can be rich too with goal based investing and Gamechanger. “Pattu” as he is popularly known, publishes unbiased, promotion-free research, analysis and holistic money management advice. Freefincal serves more than one million readers a year with numbers based analysis on topical issues and has more than a 100 free calculators on different aspects of insurance and investment analysis, including a robo advisory template for use by beginners. Contact information: freefincal {at} Gmail {dot} com He conducts free money management sessions for corporates (see details below). Previous engagements include World Bank, RBI, BHEL, Asian Paints.

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16 Comments

  1. Agree with you dear Pattu. Hemanth is in such a difficult time of his life. Also publisher should have given alteast 6 months gap between the release. I bought Manish’s both the books within 6 months of time. Now Hemanth’s book also released. I was thinking whether to buy book or not. But I do like Hemanth’s thoughts and writing on personal finance. So have just ordered his book as well. But as you said majority will think of not buying Hemanth’s books if they have Manish and Nandish book.

    1. Dear Chetan,
      Thanks for sharing your views. Hemanth writes very well, and I am sure you have made a good investment.

      ps. Saw that you followed me on FB. If you like updates of blog posts, please consider signing up for email updates in the blog or with RSS feed. I share my blog posts on FB only with a subset of friends. ‘Following’ works only for public FB posts.

  2. Agree with you dear Pattu. Hemanth is in such a difficult time of his life. Also publisher should have given alteast 6 months gap between the release. I bought Manish’s both the books within 6 months of time. Now Hemanth’s book also released. I was thinking whether to buy book or not. But I do like Hemanth’s thoughts and writing on personal finance. So have just ordered his book as well. But as you said majority will think of not buying Hemanth’s books if they have Manish and Nandish book.

    1. Dear Chetan,
      Thanks for sharing your views. Hemanth writes very well, and I am sure you have made a good investment.

      ps. Saw that you followed me on FB. If you like updates of blog posts, please consider signing up for email updates in the blog or with RSS feed. I share my blog posts on FB only with a subset of friends. ‘Following’ works only for public FB posts.

  3. Dear Pattu, you really put a genuine question. I’m also aware for Hemant’s personal tough situation at this point of time. No matter, what CNBC publishing people think, I have ordered his book but it ‘ll take time to reach me.

    Thanks

    Ashal

  4. Dear Pattu, you really put a genuine question. I’m also aware for Hemant’s personal tough situation at this point of time. No matter, what CNBC publishing people think, I have ordered his book but it ‘ll take time to reach me.

    Thanks

    Ashal

  5. Good One Pattu, agree with you. I think there are too many books out on personal finance, Ranjan Verma had wrote a book too. People will be confused which one to buy. I think a gap of 6 months would be good to publish a new book on personal finance.

    Rakesh

  6. Good One Pattu, agree with you. I think there are too many books out on personal finance, Ranjan Verma had wrote a book too. People will be confused which one to buy. I think a gap of 6 months would be good to publish a new book on personal finance.

    Rakesh

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