Policies and Standards

Freefincal is a News Media Organization governed by Integrity

In this page, our mission statement, ethics policy, verification and fact-checking standards in order to provide unbiased, conflict of interest -free new, analysis and insights are described.

Mission statement

As a New Media Organization, our mission is to provide credible, transparent, inclusive and accurate news with integrity.

Freefincal strives to provide Original analysis, reports, reviews and insights on developments in mutual funds, stocks, investing, retirement and personal finance. We do so without conflict of interest and bias.

We focus on reportage journalism. That is, all our articles are based only on factual information and detailed analysis by its authors. All statements made will be verified from credible and knowledgeable sources before publication.

We will not publish any kind of paid articles, promotions or PR, satire or opinions without data. All opinions presented will only be inferences backed by verifiable, reproducible evidence/data.

Ethics policy


Conflict of Interest

Freefincal will avoid conflict of interest in all form and manner. In situations where an opinion from a party with conflict of interest is sought, a clear disclaimer will be provided.

All freefincal authors and editors strive for fairness in their reporting. Fairness here refers to:

  • ensuring important facts are not excluded
  • All relevant information and references are mentioned
  • no attempt will be made to mislead or deceive readers
  • publish the views of all involved individuals or organisations


All “op-ed” stories will be clearly labelled as such. When the author has an opinion on the facts and analysis presented it shall be labelled as “authors take”.

Verification and fact-checking standards

Best effort will always be made to seek opinions from credible sources only. If it comes to our notice that the credibility of our sources is suspect. We shall immediately publish a correction or remove the article.

Ownership structure

Freefincal is owned by M. Pattabiraman and was founded in May 2012.

Corrections policy

Any story errors will be corrected as quickly as possible with an editors note explaining the error.

Policy on sources

At Freefincal, we consider citing sources essential and this will be done where necessary. If a source wishes anonymity, we shall respect it but will only publish after verifying their credibility and expertise in the matter. Only factual evidence and expert opinion will be sourced.


Freefincal will provide attribution as necessary through names, links or any other appropriate method

Diversity Policy

Freefincal values diversity.  We are committed to equal opportunities and an inclusive environment. We do not discriminate any author/employee on the basis of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.

Ways to contact freefincal

Letters to the editor or questions can be sent to letters [at] freefincal.com or can be posted to:

Letters to the Editor, freefincal,   Bhaskarapuram, Mylapore, Chennai, Tamil Nadu 600004

Letters selected by editors may appear online.