Welcome to freefincal. This is a description of who we are and what we do. New visitors can get started from our start page
What we do
Freefincal is a News Media Organization dedicated to providing original analysis, reports, reviews and insights on mutual funds, stocks, investing, retirement and personal finance developments. We do so without conflict of interest and bias.
As a New Media Organization, we strive to provide credible, transparent, inclusive and accurate news with integrity.
We focus on reportage journalism and research. All our articles are based only on factual information and detailed analysis by their authors. All statements made will be verified by credible and knowledgeable sources before publication.
We will not publish paid articles, promotions or PR, satire or opinions without data. All opinions will be inferences backed by verifiable, reproducible evidence/data.
Our research is also available through free and paid calculators and online courses. This revenue is used to cover the costs of hosting and managing the website in a non-profit manner.
We are community-driven, community-authored and community-managed! More than 100 readers have written articles on our site. Many of them wish to remain anonymous, and we respect it. Many community members anonymously help with the site’s management as a token of gratitude for its benefit.
We do not offer any individual investment advice.
Freefincal was founded in May 2012 and served more than 3.4 million readers with more than 5.5 million page views in 2022. According to SEMRUSH, a popular SEO and marketing tool, we are one of the market leaders in personal finance.
In Jan 2023, freefincal.com was listed among the top 10 lakh websites in the world by Cloudflare Radar. There are about 200 million active websites worldwide out of about 1.98 billion. So this means that freecincal.com is among the top 0.5% of popular websites worldwide.
Founder & Managing Editor
Dr M. Pattabiraman is the founder, managing editor and primary author of freefincal. He follows strict journalistic integrity as defined by the organisation’s Policies and Standards.
Dr Pattabiraman (PhD) is an associate professor at IIT, Madras. He has over ten years of experience publishing news analysis, research, and financial product development.
He is a patron and co-founder of “Fee-only India” an organisation that promotes unbiased, commission-free investment advice
Dr M. Pattabiraman has written three books:
- You can be rich too with goal-based investing (CNBC TV18)
- Gamechanger: Forget Start-ups, Join Corporate and Still Live the Rich Life you want
- Chichu Gets a Superpower!
- And seven other free e-books on various topics of money management.
“Pattu” as he is popularly known, publishes research, analysis and holistic money management advice at freefincal.com, which serves more than one million readers a year. Frefincal.com has more than 100 free calculators on different aspects of insurance and investment analysis, including a robo advisory template for use by beginners.
The SEBI Investor Protection Education Fund Advisory Committee recommended nine of his calculators be part of the SEBI Investor Education Website. Further details can be found in the announcement post.
Also, see Outlook Money article: Sebi Shares Calculator By IIT-M Professor That Allows Changing Asset Allocation Over Investment Tenure.
Pattu was recently profiled by the Economic Times: Meet Pattabiraman, the man who helps many plan a better retirement through his calculators. Check out our full news media presence.

Watch his interview with Mandeep of Labour Law Advisors
Paisa Vaisa Podcast with Anupam Gupta
- Ep. 137: Financial freedom Part 1
- Ep. 138 What is financial freedom?
- Ep. 139: Financial freedom Part 2
- Ep. 140: Planning for financial freedom
- Ep 141: Financial freedom Part 3
- Ep 142: Executing a financial freedom plan
What our readers say about us
⭐ ⭐ ⭐ ⭐ ⭐ Our Google My Business Rating is 4.9 stars! Check our reviews!
Logo
This is the logo of the site. It is a mirror-reflected percentage symbol. It represents reflection and putting risk before return. The people (second image below)represent the readers who support freefincal in various ways via constructive criticism.

Contact us
Dear Reader, if you have new tips relevant to us, questions, suggestions, or feedback, you can contact us at these emails.
Email: letters [AT] freefincal [dot] com or pattu {at} freefincal {dot} com
Address: Bhaskarapuram, Mylapore, Tamil Nadu Chennai, Tamil Nadu 600004
Note: We do not offer any kind of investment advice. We also do not work with content writers from marketing agencies. Kindly do not send guest post requests, link exchange requests, sponsored posts or advertising requests. We will not respond to such messages.