About freefincal

  • Unbiased reporting based on factual evidence: We are freefincal!

Welcome to freefincal. This is a description of who we are and what we do. New visitors can get started from our start page

What we do

Freefincal is a News Media Organization dedicated to providing original analysis, reports, reviews and insights on developments in mutual funds, stocks, investing, retirement and personal finance. We do so without conflict of interest and bias.

As a New Media Organization, we strive to provide credible, transparent, inclusive and accurate news with integrity.

We focus on reportage journalism and research. That is, all our articles are based only on factual information and detailed analysis by its authors. All statements made will be verified from credible and knowledgeable sources before publication.

We will not publish any kind of paid articles, promotions or PR, satire or opinions without data. All opinions presented will only be inferences backed by verifiable, reproducible evidence/data.

Our research is also available in form of free and paid calculators and online courses. This revenue is used to cover the costs of hosting and managing the website in a non-profit manner.

We are community-driven, community-authored and community-managed! More than 100 readers have written articles on our site. Many of them wish to remain anonymous and we respect it. Many members of our community anonymously help with the management of the site as a token of gratitude for the benefit derived from it.

We do not offer any individual investment advice.

Freefincal was founded in May 2012 and serves more than three million readers a year with more than 5.6 million page views in 2021. According to SEMRUSH a popular SEO and marketing tool, we are one of the market leaders in the personal finance space.

Founder & Managing Editor

Pattabiraman editor freefincalDr M. Pattabiraman is the founder, managing editor and primary author of freefincal. He follows strict journalistic integrity as defined by the organisation’s Policies and Standards.

Dr Pattabiraman (PhD) is an associate professor at IIT, Madras. He has over ten years of experience publishing news analysis, research, and financial product development.

He is a patron and co-founder of “Fee-only India” an organisation that promotes unbiased, commission-free investment advice

Dr M. Pattabiraman has written three books:

Pattu” as he is popularly known, publishes research, analysis and holistic money management advice at freefincal.com which serves more than one million readers a year. Frefincal.com has more than 100 free calculators on different aspects of insurance and investment analysis, including a robo advisory template for use by beginners.

Pattu was recently profiled by the Economic Times: Meet Pattabiraman, the man who helps many plan a better retirement through his calculators. Check out our full news media presence.

Screenshot of the Economic Times featuring Dr M. Pattabiraman taken on 11th June 2021 at 8:43 am IST
Screenshot of the Economic Times featuring Dr M. Pattabiraman taken on 11th June 2021 at 8:43 am IST

What our readers say about us

⭐ ⭐ ⭐ ⭐ ⭐ Our Google My Business Rating is 4.9 stars! Check our reviews!


This is the logo of the site. It is a mirror-reflected percentage symbol. It represents reflection and putting risk before return. The people (second image below)represent the readers who support freefincal in various ways via constructive criticism.

freefincal logo as default featured image
freefincal logo



Contact us

Dear Reader, if you have new tips relevant to us, questions, suggestions, or feedback, you can contact us at these emails.

Email:  letters [AT] freefincal [dot] com or pattu {at} freefincal {dot} com

Address: Bhaskarapuram, Mylapore, Tamil Nadu Chennai, Tamil Nadu 600004

Note: We do not offer any kind of investment advice.  We also do not work with content writers from marketing agencies. Kindly do not send guest post requests, link exchange requests, sponsored posts or advertising requests. We will not respond to such messages.

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