About freefincal

  • Unbiased reporting based on factual evidence: We are freefincal!

Welcome to freefincal. This is a description of who we are and what we do. New visitors can get started from our start page

What we do

Freefincal is a News Media Organization dedicated to providing original analysis, reports, reviews and insights on developments in mutual funds, stocks, investing, retirement and personal finance. We do so without conflict of interest and bias.

As a New Media Organization, we strive to provide credible, transparent, inclusive and accurate news with integrity.

We focus on reportage journalism. That is, all our articles are based only on factual information and detailed analysis by its authors. All statements made will be verified from credible and knowledgeable sources before publication.

We will not publish any kind of paid articles, promotions or PR, satire or opinions without data. All opinions presented will only be inferences backed by verifiable, reproducible evidence/data.

Freefincal was founded in May 2012 and serves more than one million readers a year.

Founder & Managing Editor

Pattabiraman editor freefincalDr M. Pattabiraman is the founder, managing editor and primary author of freefincal. He follows strict journalistic integrity as defined by the organisation’s Policies and Standards.

Dr. Pattabiraman (PhD) is an associate professor at IIT, Madras. He has over seven years of experience publishing news-analysis, research, financial product development.

Dr Pattabiraman has co-authored two print-books, You can be rich too with goal-based investing and Gamechanger.  He is a patron and co-founder of “Fee-only India” an organisation to promote unbiased, commission-free investment advice

Pattu” as he is popularly known, publishes research, analysis and holistic money management advice at freefincal.com which serves more than one million readers a year. Frefincal.com has more than a 100 free calculators on different aspects of insurance and investment analysis, including a robo advisory template for use by beginners. Check out our news media presence.


This is the logo of the site. It an inverted percentage symbol. It represents reflection and putting risk before return. The people (second image below)represent the readers who support freefincal in various ways via constructive criticism.

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Contact us

Dear Reader, if you have new tips relevant to us, questions, suggestions, or feedback, you can contact us at these emails

Email:  letters [AT] freefincal [dot] com or pattu {at} freefincal {dot} com

Address: Bhaskarapuram, Mylapore, Tamil Nadu Chennai, Tamil Nadu 600004

Telephone: 091505 76021

Note: We do not offer any kind of investment advice.  We also do not work with content writers from marketing agencies. Kindly do not send guest post requests, link exchange requests, sponsored posts or advertising requests. We will not respond to such messages.

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