About freefincal

  • Unbiased reporting based on factual evidence: We are freefincal!

Welcome to freefincal. This is a description of who we are and what we do. New visitors wishing to use our resources can begin from our start page.

Who we are

Freefincal is a News Media Organization dedicated to providing original analysis, reports, reviews and insights on mutual funds, stocks, investing, retirement and personal finance developments. All our offerings are research-based, thorough, and entirely academic, meant as discourse, educational material, or educational tools for the reader/user.

We do this without conflict of interest and bias. As a New Media Organization, we strive to provide credible, transparent, inclusive and accurate news with integrity. Freefincal is regularly featured in the top stories section of Google News, as seen below.

Freefincal in the Top Stories of Google News.
Freefincal in the Top Stories of Google News.
Top stories featuring freefincal 16th March 2024
Top stories featuring freefincal 16th March 2024

What we do

We focus on reportage journalism and research. All our articles are based only on factual information and detailed analysis by their authors. Credible and knowledgeable sources will verify all statements made before publication.

We will not publish paid articles, promotions, PR, or satire.  All opinions will be inferences backed by verifiable, reproducible evidence/data.

We are community-driven, community-authored and community-managed! More than 100 readers have written articles on our site. Many of them wish to remain anonymous, and we respect it. Many community members anonymously help with the site’s management as a token of gratitude for its benefit.

Our research is also available through free and paid calculators and online courses. This revenue is used to cover the costs of hosting and managing the website in a non-profit manner.

We do not offer any individual investment advice.

Freefincal was founded in May 2012 and served over 3.5 million readers with over 5.6 million page views in 2023. According to SEMRUSH, a popular SEO and marketing tool, we are one of the market leaders in personal finance.

In Jan 2023, freefincal.com was listed among the top 10 lakh websites worldwide by Cloudflare Radar, making us among the top 0.5% of popular websites (In Jan 2023, there were about 200 million active websites worldwide out of about 1.98 billion).

Freefincal’s Tranco domain rank is 4,20,031 on 13th Jan 2024, well above that of many popular personal finance websites.

Founder & Managing Editor

Pattabiraman editor freefincalDr M. Pattabiraman is the founder, managing editor and primary author of freefincal. He follows strict journalistic integrity defined by the organisation’s Policies and Standards.

Dr. Pattabiraman (PhD) is an associate professor at IIT, Madras. He has over ten years of experience publishing news analysis, research, and financial product development.

He is a patron and co-founder of “Fee-only India” an organisation that promotes unbiased, commission-free investment advice

Dr M. Pattabiraman has written three books:

Pattu”, as he is popularly known, publishes research, analysis and holistic money management advice at freefincal.com, which serves more than one million readers a year. Frefincal.com has more than 100 free calculators on insurance and investment analysis aspects, including a robo-advisory tool.

The SEBI Investor Protection Education Fund Advisory Committee recommended nine of his calculators be part of the SEBI Investor Education Website. Further details can be found in the announcement post.

Also, see Outlook Money article: Sebi Shares Calculator By IIT-M Professor That Allows Changing Asset Allocation Over Investment Tenure.

Pattu was recently profiled by the Economic Times: Meet Pattabiraman, the man who helps many plan a better retirement through his calculators. Check out our full news media presence.

Screenshot of the Economic Times featuring Dr M. Pattabiraman taken on 11th June 2021 at 8:43 am IST
Screenshot of the Economic Times featuring Dr M. Pattabiraman taken on 11th June 2021 at 8:43 am IST

Pattu was also profiled for the Guru Portfolio series of LiveMint in March 2024. You only need a fund where returns remain consistent: Freefincal’s Pattabiraman.

Mint Guru Portfolio M Pattabiraman Print Version March 14th 2024
Mint Guru Portfolio M Pattabiraman Print Version March 14th 2024

Watch his interview with Mandeep of Labour Law Advisors


Let’s Get Rich with Pattu, produced by Ofspin is a weekly podcast on money management. Each episode will cover one aspect of money management – insurance, emergency funds, planning for retirement, financial independence and early retirement, buying vs renting and more.

Lets Get Rich with Pattu Audible Cover
Let’s Get Rich with Pattu Audible Cover

Ways to listen:

  1. Let’s get rich with Pattu on Audible
  2. Let’s get rich with Pattu on Google Podcasts
  3. Let’s get rich with Pattu on Spotify
  4. Let’s get rich with Pattu on Apple Podcasts
  5. Let’s get rich with Pattu on Amazon Music
  6. Let’s get rich with Pattu on JioSaavn
  7. Let’s get rich with Pattu on Gaana
  8. Let’s get rich with Pattu on iHeart
  9. Let’s get rich with Pattu on Deezer

Paisa Vaisa Podcast with Anupam Gupta

What our readers say about us

⭐ ⭐ ⭐ ⭐ ⭐ Our Google My Business Rating is 4.9 stars! Check our reviews!


This is the logo of the site. It is a mirror-reflected percentage symbol. It represents reflection and putting risk before return. The people (second image below)represent the readers who support freefincal in various ways via constructive criticism.

freefincal logo as default featured image
freefincal logo



Contact us

Dear Reader, if you have new tips relevant to us, questions, suggestions, or feedback, you can contact us at these emails.

Email:  letters [AT] freefincal [dot] com or pattu {at} freefincal {dot} com

Address: Bhaskarapuram, Mylapore, Tamil Nadu Chennai, Tamil Nadu 600004

Note: We do not offer any investment advice.  We also do not work with content writers from marketing agencies. Kindly do not send guest post requests, link exchange requests, sponsored posts or advertising requests. We will not respond to such messages.

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