If you are interested in building a second income source immediately or wish to lay the foundation for it to bloom after you retire, here are some practical tips.
In our opinion, every business should be guided by these two brilliant quotes by Rand Fishkin and Chris Do.
Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy – Rand Fishkin Feb 5 2015
Don’t chase fame. Don’t chase popularity. Don’t chase money. Focus on impact. The more impact you create for others (clients, friends, family, strangers) the more successful you’ll become. This is the metric that matters. – Chris Do Jun 24 2021
1 Do not spend time and money advertising to make a quick buck. Time and effort spent creating useful content will not immediately be profitable, but it can generate a higher, satisfying ROI in the long run.
I have nothing against advertising, but it is best done when we understand who our audience is and what they want. Today, there is a much better way to showcase our content to a new audience for free, but it requires consistent, helpful content creation.
2 Focus on your niche, strategy and products. Do not attract unnecessary attention, particularly on social media, by commenting on social or political issues.
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3 Many digital marketers tend to hold back valuable information. They will offer a free ebook or a paid email course for Rs. 199, which will only serve as an advertisement for their main course costing 10K.
Do not withhold information: share everything you know in two steps: Share 80% of your expertise for free without expectation, and share the remainder for a fee. No gimmicks.
Many marketers have a tired product structure. You buy a silver-level product, and all you will hear is how good the gold level is. You then buy that, and then all you hear is how good the platinum level is. This is like insulting your audience. Offer a single paid level and offer everything you have to offer there. No silver, gold, or platinum memberships!
4 Treat others like you wish to be treated: Do not offer a discount that you claim will only last until midnight but is always present! Scarcity marketing works, but one should do it honestly. Do not offer a product for 1999 and then add a “convenience fee” later.
5 Assume your readers are intelligent and not otherwise. Do not offer a Rs. 5999 product for Rs. 999 and claim it as a discount. Your product is only worth Rs. 999!
6 Content wording matters. This is another positive lesson. Good marketers are generally efficient communicators. They can write emails like they are talking to you as a person. This is something I need to learn! Also, how you word an article title, or a product matters: The right sequence of words makes a huge difference.
A salaried person looking to increase their income, a businessperson trying to showcase their products, or a professional trying to get consistent clients can build trust online without any gimmickry.
Thus, the idea was born that one can build an income that can last a lifetime by offering value to a community with the utmost integrity. This resulted in Freefincal’s second course – Increase your income by getting people to pay for your skills! It was particularly designed to avoid many common “tricks” and deceptive practices followed by popular online marketers (in our opinion).
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- Increase your income by getting people to pay for your skills! More than 900 salaried employees, entrepreneurs and financial advisors are part of our exclusive community! Learn how to get people to pay for your skills! Whether you are a professional or small business owner seeking more clients through online visibility, or a salaried individual looking for side or passive income, we will show you how to do it by showcasing your skills and building a community that trusts and pays you. (Watch the 1st lecture for free). One-time payment! No recurring fees! Lifelong access to videos!
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On Spotify: Let's Get RICH With PATTU! Every single Indian CAN grow their wealth! On Audible: Listen to the Let's Get Rich with Pattu Podcast
Listen to the Let's Get Rich With Pattu podcast on YouTube.
Now watch Let's Get Rich With Pattu தமிழில் (in Tamil)!About The Author
Dr M Pattabiraman giving a lecture
- Dr M. Pattabiraman (PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras.
- He has over 14 years of experience publishing news analysis, research and financial product development. He has over 28 years of teaching and research experience. He is also a public speaker and keynote presenter.
- He is a patron and co-founder of “Fee-only India,” an organisation promoting unbiased, commission-free, AUM-independent investment advice.
- Connect with him via @pattufreefincal on X LinkedIn YouTube
- Pattabiraman has co-authored three print books.
This book helps you ask the right questions and find the right answers. It also includes nine online calculators to create custom solutions.
(2) Gamechanger: Forget Startups, Join Corporate & Still Live the Rich Life You Want. 
Both the boy and girl versions of "Chinchu Gets a Superpower".
Most investor problems stem from a lack of poor decision-making. We made bad decisions and money mistakes when we started earning, and we spent years undoing them. Why should our children go through the same pain? What is this book about? As parents, what if we had to groom one ability in our children that matters not only for money management and investing but for every aspect of life? My answer: Sound decision-making. So, in this book, we meet Chinchu, who is about to turn 10. The story follows what he wants for his birthday and how his parents plan it, while also teaching him key ideas about decision-making and money management. What readers say! 
Feedback from a young reader after reading Chinchu Gets a Superpower!
Must-read book even for adults! This is something that every parent should teach their kids right from a young age. The importance of money management and decision-making based on their wants and needs. Very nicely written in simple terms. - Arun.
About freefincal & its content policy
Freefincal is a News Media organisation dedicated to providing original analysis, reports, reviews and insights on mutual funds, stocks, investing, retirement and personal finance developments. We do so without conflict of interest and bias. Follow us on Google News. Freefincal serves more than three million readers a year (5 million page views) with articles based only on factual information and detailed analysis by its authors. All statements made will be verified with credible and knowledgeable sources before publication. Freefincal does not publish paid articles, promotions, PR, satire or opinions without data. All opinions will be inferences backed by verifiable, reproducible evidence/data. Contact Information: To get in touch, please use our contact form. (Sponsored posts or paid collaborations will not be entertained.)Our publications
- Your Ultimate Guide to Travel. This is an in-depth exploration of vacation planning, including how to find affordable flights, budget accommodations, and practical travel tips. It also examines the benefits of travelling slowly, both financially and psychologically, with links to relevant web pages and guidance at every step. Get the PDF for Rs 300 (instant download)
- How to profit from content writing: Our ebook is for those interested in getting a side income via content writing. It is available at a 50% discount for Rs. 500 only!