Last Updated on March 29, 2024 at 9:33 am
I get at least 2-3 emails each day from investors asking me to create a financial plan for them. They have no idea whether I offer such a service or not (I do not); they do not know the fees associated with it but are ready to pay. I laugh when I hear people say, “In India, people are not willing to pay fees for financial advise”. This is wrong! They are many successful financial advisors in India. If you think you have the talent and expertise to guide people with their money management but are worried about getting steady clients, I have a solution for you.
Why do I get those emails asking about my fees or services even though I have nowhere mentioned it (because I do not offer any investment advice free/paid)? The answer: Regular useful visibility to new readers
I write/publish content every day; this content is visible in different mediums and constantly attracts new readers. When they come here, they explore the content created, the tools available; they sign for email updates; they see articles delivered in future emails…
It is not just visibility; This many advisors do. Each day they post the importance of financial planning or asset allocation, or equity investing on social media. They take canned banners from AMCs, add their name to it and post it as Facebook stories. If these “tactics” attracted anyone, it would attract the wrong kind of clients who have no idea what investment advice and financial planning is all about.
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I am talking about useful visibility: useful for the reader, that is. Free content that will solve their doubts.
What content should I write about? How to get article ideas? How can I use this content to build trust? How do I set up a website and social media profiles for maximum visibility? How can I reach the articles feeds of new readers? How do I project my expertise on social media and to Google? How do I make Google show my business first when clients want to know more about me? How to get my articles on the first page of Google? How can I build a community that will trust me? Pay me?
Presenting our new course that will help you unlock the secrets of successful financial advisors and entrepreneurs: Earn from Skills, aka “How to get people to pay for your skills”. Launched in Sep 2020, we have more than 550 members in an exclusive Facebook group consuming more than 12 hours of video content (details below).
The course is not just for financial advisors. It is for anyone looking to earn extra income (aka side hustle) or passive income; anyone who wants to start a blog or YouTube channel or build a social media following; for entrepreneurs; small business owners; anyone who would like to build a business by showcasing their expertise, for example, financial advisors, insurance advisors, software consultants, writers, just about any service that requires an online presence.
Course Objective: A complete framework to build online visibility with your skills; Create a community of readers and viewers based on expertise and trust and generate an income that will gradually grow to become significant. Watch the first video for free below.
Course Format: Videos (20-30 min duration) in a Facebook Group.
Course Fee: Rs. 5000 only (one-time), although the value you get would be more than Rs. 25K. Just the list of expensive products you should avoid will be ten times the price you pay!
The fee is deliberately kept low to enable young earners and college students to participate. Enter the course via this link: How to Get People to Pay for Your Skills: A Guide to win trust and Build Income.
Course FAQ
- Is the fee one-time or recurring? It is one-time.
- Can I watch the videos any time I want? Yes. Access is forever. You will need a Facebook Account to access the course (the email used for Facebook and the email used to buy the course can be different)
- I want to resell the course. Is this possible? Yes, it is.
- I am a professional, entrepreneur or small business owner. Will this course help? Yes! It will help you quickly set up your website and online profiles right and show you how you can leverage them for building a brand, a community that trusts you and would buy from you or hire you.
- I am salaried with some interests I want to develop. Will this course help? Yes! The course discusses how you can use online communities to understand problems and issues you can address to increase visibility.
- I want to earn some extra income, but I am not sure about the area. Will this course help? The core idea of online money making is to help others without expectations, and the money will come. Tom Cruise said, “everyone has a story. Similarly “,, everyone has something to offer”. Some way in which they can help others. It should not take long for you to list that. Even if you are not an expert in that area, you can learn while you create content. This is what I did and am doing with freefincal. Once you think of at least one way to help someone else, the course will help you get ideas and create content around that.
- Will this help me set up a website? Yes. A start to finish guide is included along with “how to write SEO optimised content.”
- When can I start seeing results? This is not a get rich quick scheme. Results will depend on your circumstances and the topic. For example, a financial advisor may see faster results than a salaried person working on this as a side project. Simply because for the financial advisor, online visibility is bread and butter. Similarly, a person writing about politics may get more revenue than a person writing poems because of the community size interested in each are. Increasing visibility in the area we are good at is more productive than chasing after a “hot topic” we know nothing about.
About Me
Check out this video if you wish to know more about my experience and expertise?
Course Contents
(Each number will correspond to one video approximately)
1: Overview of objective and what will be covered. (This will be free for all). Watch this part below
2: Step Zero: What is your goal? How to define success and making money.
Step one: What will make you truly happy? Some members may already know what they want to do (e.g. sell mattresses or become a financial advisor), and some members may still be searching for what topic they would like to work on. We shall keep this in mind as we discuss.
What is a ‘solution gap’? How this will decide your online presence, trust, following and income.
3: Steps two-four: Choosing a topic to work with. Choosing a format. How to find problems in a particular topic that you can address
4: Basics of setting up a website – why it is indispensable. Different ways to showcase your competence. Pros and cons of each method.
5: Overview of making money online. Pros and cons of each method
6: Deciding your game plan (whether you are sure about what to do or not!). Choosing a monetization strategy that is right for you.
7: Website site walk-through Part 1: From buying a domain, hosting to setting it up before writing your first blog post.
8: Website site walk-through Part 2. I have purchased a new domain – earnfromskills.com for this purpose. (screenshot below).
9: Social Media Account Set up. How to develop a following without trolling others
10: Why and how to develop an email list
11: Setting up a Google My Business Page and how to maintain it
12: Youtube: How to use it, how not to, how to get started and what to expect.
13: Automating tasks: Tips and Tools
14: How to always have ten ideas to create content with
15: How to let potential products and services evolve from content and community
16: Active vs Passive Income: What Should You use. What does passive really mean?
17: When to start selling products; How to ensure consistent sales?
18: How to launch a product? When to advertise and when not to! What to advertise and what not to!
19: How to stay updated on the latest developments in your area and online visibility. How to stay ahead of the curve by not being afraid to experiment.
20: How to exploit features specific to mobile to showcase our content to new audiences
21: A look at all the tools I use strategies
22: Plus other topics that you think would help. Send an email to pattu “at” freefincal.com if you have suggestions.
Features of the course
- The course will mention popular products/services you should not waste money on. The total cost of this alone will be 3-5 times the full price of the course.
- All products mentioned in the course are those I use. You can get to see the methods and plugins I use.
- Interested members can resell the course (Details inside the group)
- If you a professional consultant, even the full fee will be a fraction of what you charge from a single client.
- Essentially what I have learned over the last eight years will be part of the course.
- There is a lot of nonsense peddled around in the marketing and SEO worlds. The course will aim to dispel much of this.
Details of the 25 video units
- Unit 1: What is this course about and what to expect from it (free)
- Unit 2: Setting the right priorities
- Unit 3: How to choose your topic and what to aim for
- Unit 4: Finding content gaps in your topic
- Unit 5: Pros and cons of different types of public medium
- Unit 6: How to make money online? (finally!)
- Unit 7: How to create your own website: Basic set up
- Unit 8: How to create your own website: (intermediate level set up)
- Unit 9: Using Twitter and Facebook
- Unit 10: Writing an SEOP optimised article + site branding with entity interlinking
- Unit 11: Passive income Examples + benefits many do not recognise
- Unit 12: Generating content ideas: understanding what people look for online
- Unit 13: Website Design and User Experience (UX)
- Unit 14: Email Marketing
- Unit 15: Google My Business
- Unit 16: Automating social media sharing to grow a following
- Unit 17: Why you need to get on YouTube
- Unit 18: Writing Content that gets traffic. Part 1: search traffic
- Unit 19: Writing Content that gets traffic. Part 2: Getting “discovered” by Google.
- Unit 20: How to be a consistent content producer?
- Unit 21: When to monetize; How to launch products; How to get consistent revenue;
- Unit 22: Advanced Website set up: Custom schema set up
- Unit 23: Overview of tools I use and my learnings
- Unit 24: Whom to follow; How to stay updated;
- Unit 25: Custom topics suggested by members
Course Fee: Rs. 5000 only (one-time), although the value you get would be more than Rs. 25K. Just the list of expensive products you should avoid will be ten times the price you pay!
The fee is deliberately kept low to enable young earners and college students to participate. Enter the course via this link: How to get people to pay for your skills: A guide to win trust and build income.
🔥Enjoy massive discounts on our courses, robo-advisory tool and exclusive investor circle! 🔥& join our community of 7000+ users!
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About The Author
Dr M. Pattabiraman(PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras. He has over ten years of experience publishing news analysis, research and financial product development. Connect with him via Twitter(X), Linkedin, or YouTube. Pattabiraman has co-authored three print books: (1) You can be rich too with goal-based investing (CNBC TV18) for DIY investors. (2) Gamechanger for young earners. (3) Chinchu Gets a Superpower! for kids. He has also written seven other free e-books on various money management topics. He is a patron and co-founder of “Fee-only India,” an organisation promoting unbiased, commission-free investment advice.Our flagship course! Learn to manage your portfolio like a pro to achieve your goals regardless of market conditions! ⇐ More than 3,000 investors and advisors are part of our exclusive community! Get clarity on how to plan for your goals and achieve the necessary corpus no matter the market condition is!! Watch the first lecture for free! One-time payment! No recurring fees! Life-long access to videos! Reduce fear, uncertainty and doubt while investing! Learn how to plan for your goals before and after retirement with confidence.
Our new course! Increase your income by getting people to pay for your skills! ⇐ More than 700 salaried employees, entrepreneurs and financial advisors are part of our exclusive community! Learn how to get people to pay for your skills! Whether you are a professional or small business owner who wants more clients via online visibility or a salaried person wanting a side income or passive income, we will show you how to achieve this by showcasing your skills and building a community that trusts and pays you! (watch 1st lecture for free). One-time payment! No recurring fees! Life-long access to videos!
Our new book for kids: “Chinchu Gets a Superpower!” is now available!
Must-read book even for adults! This is something that every parent should teach their kids right from their young age. The importance of money management and decision making based on their wants and needs. Very nicely written in simple terms. - Arun.Buy the book: Chinchu gets a superpower for your child!
How to profit from content writing: Our new ebook is for those interested in getting side income via content writing. It is available at a 50% discount for Rs. 500 only!
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About freefincal & its content policy. Freefincal is a News Media Organization dedicated to providing original analysis, reports, reviews and insights on mutual funds, stocks, investing, retirement and personal finance developments. We do so without conflict of interest and bias. Follow us on Google News. Freefincal serves more than three million readers a year (5 million page views) with articles based only on factual information and detailed analysis by its authors. All statements made will be verified with credible and knowledgeable sources before publication. Freefincal does not publish paid articles, promotions, PR, satire or opinions without data. All opinions will be inferences backed by verifiable, reproducible evidence/data. Contact information: letters {at} freefincal {dot} com (sponsored posts or paid collaborations will not be entertained)
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You Can Be Rich Too with Goal-Based Investing
Published by CNBC TV18, this book is meant to help you ask the right questions and seek the correct answers, and since it comes with nine online calculators, you can also create custom solutions for your lifestyle! Get it now.Gamechanger: Forget Startups, Join Corporate & Still Live the Rich Life You Want
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