List of Flat-Fee-only Financial Planners in India (SEBI RIAs) curated by freefincal

Published: July 31, 2016 at 12:10 am

Last Updated on August 1, 2026 at 9:07 pm

Here is a list of SEBI-registered flat-fee-only (aka fixed fee-only) financial planners (investment advisors) in India. The advisors on this list charge a flat fee for financial planning and advisory services and do not receive commissions/incentives from mutual fund houses, insurers, or other financial product sellers. Unbiased financial advice is provided without conflict of interest.

These are flat-fee or fixed-fee financial advisors: Their fee does not depend on your net worth. That is, the fee is NOT a percentage of your assets. Such a fee is grossly unfair to clients, as they may pay the advisor more each year for ever-decreasing effort.

For a flat-fee advisor, the fee typically reduces by 50% if you return for a review. There is no compulsion for you to return, and the advisors on this list will not try to retain you in any way. Most of them educate clients and help them become independent.

Created in 2013, this list is the oldest of its kind. Thousands of freefincal readers and users are using these advisors. We estimate that these advisors have served more than 16,000 families as of Feb 2026.

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These are results from past client surveys we conducted.

Just to be clear on the notation:

  • “fee-based” means commissions + fees. Technically, SEBI-registered investment advisors (RIAs) should not do this. Unregistered individuals may do this. We recommend avoiding them.
  • “fee-only” means the RIA charges a fee. This fee could be flat (fixed) or a percentage of your net worth.
  • “flat fee-only” means the RIA is compensated on a flat fee, independent of your net worth. This is the right choice as there is no conflict of interest, and the advisor does not overcharge you.

Note: If you work with an advisor on this list, I do not receive any compensation. The list is shared solely to promote fee-only advisory services.

Request: If you have engaged these planners and are satisfied with their work, please refer them to your contacts. We need this breed of investment advisors to grow.

freefincal list of flat-fee-only financial planners in India

All of them can speak English. Other languages they can speak are mentioned in brackets.

Name (Languages spoken in addition to English)Website
Melvin Joseph (Hindi, Tamil, Malayalam)
Note: He stopped taking new clients
finvin.in
Vikram Krishnamoorthy (Tamil, Telugu)insightful.in
Chandan Singh Padiyar (Hindi, Marathi, Kumaoni)padiyars.com
Swapnil Kendhe (Hindi, Marathi)vivektaru.com
Brijesh Vappala (Malayalam)bvare.com
Sudheer Variar M (Malayalam)Prasidhi.in
Avinash Luthria (Hindi) fiduciaries.in
Basavaraj Tonagatti (Kannada)basunivesh.com
Abhishek Kumar (Hindi)sahajmoney.com
S. R. Srinivasan (Tamil, Hindi, Kannada)srinivesh.co.in
Sriram Jayaraman (Tamil)arthagyan.com
Preeti Zende (Hindi, Marathi)apanadhan.com
Upasana Mondal (Hindi, Bengali)dreamblueprintz
Shashi Singh (Hindi, Tamil)Finmyn
Ajay Pruthi (Hindi)Plnr
Venkateshwaran Subramanian (Tamil, Hindi, Marathi)Begin Financial
Vivek S G (Kannada, Hindi)wealthcrafts.in
Akshay Nayak (Konkani, Kannada, Hindi)akshaynayakria.com
Priyadarshini Mulye (Hindi, Marathi)arthafinplan.com
Salma Sony (Hindi)salmasony.com
Dhilip Krishna (Hindi, Tamil, Malayalam)Apta Investment Advisors
Jay Sheth (Hindi, Gujarati)shwealth.in
Vishal Shah (Hindi, Gujarati, Marathi)bachhat.money
K Varghese (Malayalam, Hindi)kuvarghese.in

 Location does not matter! These planners work with clients worldwide, and it is possible to work online. If you want testimonials, see: Here is why you can safely consult a fee-only advisor living in another city

You can learn more about these planners via their websites and guest posts: Fee-only archives.

FAQ about flat fee-only financial planners in India

1 Who is a flat/fixed fee-only financial planner? 

A flat fee-only planner charges a fee independent of your net worth for financial plan creation and advisory, and does not receive any commissions/incentives from mutual fund houses, insurers or other financial product sellers. Financial advice is provided, and clients are expected to take necessary action.

2 What are the different types of fee-only planners?

Those that charge a flat fee and those that charge a fee as a percentage of assets managed

ALL planners in this list are flat-fee financial advisors: Their fee does not depend on your net worth. Fees as a percentage of your assets are not fair to the advisor.

3 What is the normal fee for a financial advisor?

There is no standard number! It can range from Rs. 11,000 to Rs. 1,25,000. Advisors value their services differently. In my experience, investors assess whether there is a “wavelength match” between their needs/wants and the advisor’s style of working. If there is a match, they are more than happy to pay the fees. So do not go by fees alone. For more details, see Client Survey: The most important factor in choosing a fee-only advisor.

4. What is the difference between a financial advisor and a financial planner?

They can be used synonymously. What matters is how they earn their income. Is it only from you, or from you and product manufacturers such as mutual fund AMCs or insurance companies?

5. Do these advisors guarantee results? No one can, or should, provide any guarantees. They aim to sort out your finances and set you on the right path. If you renew the contract yearly (typically at 50% of the initial fee), they will course-correct as required.

6. Do they offer direct equity advice? They can, but typically do not.

7. Can they be trusted with my personal details? Yes. The members on this list are trustworthy and ethical. They are registered with SEBI, so they will need your KYC details as it is a regulatory requirement. They have enough safeguards in place to prevent a data breach.

8. Are you endorsing the members on the list?

Yes, I endorse their stance that commission-based advisory creates a conflict of interest and that a percentage net-worth fee is not in the client’s interest. I applaud their confidence to choose a difficult path. I believe the confidence not to jump on bandwagons comes with some competence. I believe their stand should be supported.

I have interacted with the planners in person and over email and confirmed that they do not distribute mutual funds and are indeed flat-fee-only advisors. I cannot comment on their individual competence. However, if I wanted professional advice, I would consult someone on this list.

9. Are you receiving any money from the fee-based planners for publishing this list?

No. That would be dumb! It goes against the whole idea of removing the third party!

10. Whom should I choose from this list?

Explore the websites of each planner. Read a few of their articles (many of them write guest posts for freefincal). Shortlist not more than three RIAs. Have a list of questions and your priorities ready. Then send it to them. Choose an RIA who impresses you and whose fee is acceptable.

11. Is there anything I should do before engaging the services of planners in this list?

Due diligence! Check out their website to understand the nature of the service, what they will and will not do for the fee, and what you must do. Email or call them, and address any questions. Start the engagement when you are comfortable with the person and clear about what you are paying for.

 12. I can do my financial planning. Why do I need this list?

Sure, why not? You might want to read this first: What does it take to do your own financial planning?

Additional questions are answered here.

Client Feedback on Flat Fee-only Advisor Survey Results (video version)

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About The Author

Dr M Pattabiraman giving a lecture

Dr M Pattabiraman giving a lecture

  • Dr M. Pattabiraman (PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras.
  • He has over 14 years of experience publishing news analysis, research and financial product development. He has over 28 years of teaching and research experience. He is also a public speaker and keynote presenter.
  • He is a patron and co-founder of “Fee-only India,” an organisation promoting unbiased, commission-free, AUM-independent investment advice.
  • Connect with him via @pattufreefincal on X    LinkedIn   YouTube
  • Pattabiraman has co-authored three print books.
(1) You can be rich too with goal-based investing (Published by CNBC TV18) for DIY investors.

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This book helps you ask the right questions and find the right answers. It also includes nine online calculators to create custom solutions.

(2) Gamechanger: Forget Startups, Join Corporate & Still Live the Rich Life You Want.

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Most investor problems stem from a lack of poor decision-making. We made bad decisions and money mistakes when we started earning, and we spent years undoing them. Why should our children go through the same pain? What is this book about? As parents, what if we had to groom one ability in our children that matters not only for money management and investing but for every aspect of life? My answer: Sound decision-making. So, in this book, we meet Chinchu, who is about to turn 10. The story follows what he wants for his birthday and how his parents plan it, while also teaching him key ideas about decision-making and money management. What readers say!

Feedback from a young reader after reading Chinchu Gets a Superpower

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Must-read book even for adults! This is something that every parent should teach their kids right from a young age. The importance of money management and decision-making based on their wants and needs. Very nicely written in simple terms. - Arun.

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Freefincal is a News Media organisation dedicated to providing original analysis, reports, reviews and insights on mutual funds, stocks, investing, retirement and personal finance developments. We do so without conflict of interest and bias. Follow us on Google News. Freefincal serves more than three million readers a year (5 million page views) with articles based only on factual information and detailed analysis by its authors. All statements made will be verified with credible and knowledgeable sources before publication. Freefincal does not publish paid articles, promotions, PR, satire or opinions without data. All opinions will be inferences backed by verifiable, reproducible evidence/data. Contact Information: To get in touch, please use our contact form. (Sponsored posts or paid collaborations will not be entertained.)

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