The Relationship Premium: The High Cost of Buying Financial Junk to Please Your Relatives
The setting is familiar. It’s a cousin’s wedding, a Diwali card party, or a quiet Sunday lunch. You are enjoying your paneer tikka when Sharma Uncle—a distant relative, a retired neighbour, or perhaps your own Chacha ji—corners you. After five minutes of polite small talk about your job and marriage prospects, the pivot happens. Beta,…
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