How to use blogging as an income source

Published: April 19, 2022 at 6:00 am

In this article, we discuss one of the most common questions in various member forums:  how can I use blogging (or vlogging) as an income source?.

This reminds us of parents who ask, “what is the scope for X degree?” What they mean is, “will my child get a nice fat salary if she pursues this degree?” Putting the monetary end before the means is a common mistake in many things we do.

We want guarantees that something will work and look for a good user experience or optimised ways to start something in the name of tips or tricks. In our ten years of running this website and observing other writers and video creators, all “strategies” can be summed as: Are you offering something useful to the reader/viewer or not? To explain, we list some steps to becoming a successful content creator

How to be a successful content creator

  1. Never think about fame or money first. Yes, you should focus on the growth of your website, your YouTube channel, your brand or your business but do not equate everything that you do with money/fame.
  2. Ask, why do you wish to create content? What is it that you are going to do differently? No, “I am going to help spread financial literacy and help people correct their money mistakes” is not an answer (if you want to get on the personal finance content creation bandwagon). The more specific you are, the more focused you will be making it easier to stand out.
  3. If you cannot answer this question satisfactorily, there is no point in thinking about income generation! Of course, not everyone will be an expert when they start out and need not be. However, a clear mission statement is crucial. In fact, going from zero to non-zero in any field is a journey that is content worthy. So you can use your content portal to upskill yourself and help others in the process.
  4. What is the content that you would like to see as a viewer or reader? What are the questions you have struggled to answer for your needs? These are the questions that drive successful content creators. The “treat others as you want to be treated” mantra applies here too!
  5. Successful content creators satisfy user needs. So ask, “what skills would I like to showcase and how can use these skills to answer user needs?” As mentioned above, your own search to learn something new is something that users will appreciate.
  6. Information or insights that you think a group of users will benefit from even if they are not actively looking for it will work too!
  7. Then comes the hard part: Working consistently without expectation
  8. Online visibility takes a long time! Typically years. For example, the machines at Google need to be told repeatedly what your website or channel is about and what kind of content you create and for whom. Most content creators get frustrated before this happens and quit.
  9. Yes, it is much harder today to get started and gain traffic than it was 10 years ago or even five years ago, but there were no shortcuts then and there are no shortcuts today.
  10. Just like investing a good bit of luck play a role too. Each content creator’s journey is unique and it is harmful to compare our progress with others.
  11. So do not think about fame or money. Start a blog/vlog and create content consistently. There is a lot to learn on the way.
  12. It will take time for you to identify information gaps that can be plugged with your content. This is why consistent content creation is key. The more you try to help your readers, the more they will let you know what they want. That is when the resonance happens!
  13.  The right time to start monetizing is when your readers/viewers write to you saying, “I will buy whatever you are selling.”

If you are ready to start your content creation journey, we have a video course based on our experience building freefincal.com into a market leader in the personal finance space (according to SEMRUSH a popular SEO and marketing tool) serving more than three million readers a year (5.6 million-plus page views).

The course can help you convert your skills to income; write a mission statement; generate content ideas; fashion these ideas in a useful way; create a community based on competence and trust; set up a website the right way from scratch with minimal cost and choose a monetization strategy that is right for you: Increase your income by getting people to pay for your skills!


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Pattabiraman editor freefincalDr M. Pattabiraman(PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras. He has over nine years of experience publishing news analysis, research and financial product development. Connect with him via Twitter or Linkedin or YouTube. Pattabiraman has co-authored three print books: (1) You can be rich too with goal-based investing (CNBC TV18) for DIY investors. (2) Gamechanger for young earners. (3) Chinchu Gets a Superpower! for kids. He has also written seven other free e-books on various money management topics. He is a patron and co-founder of “Fee-only India,” an organisation for promoting unbiased, commission-free investment advice.
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My new book for kids: “Chinchu gets a superpower!” is now available!
Both boy and girl version covers of Chinchu gets a superpower
Both boy and girl version covers of Chinchu gets a superpower.
Most investor problems can be traced to a lack of informed decision making. We have all made bad decisions and money mistakes when we started earning and spent years undoing these mistakes. Why should our children go through the same pain? What is this book about? As parents, if we had to groom one ability in our children that is key not only to money management and investing but for any aspect of life, what would it be? My answer: Sound Decision Making. So in this book, we meet Chinchu, who is about to turn 10. What he wants for his birthday and how his parent’s plan for it and teach him several key ideas of decision making and money management is the narrative. What readers say!
Feedback from a young reader after reading Chinchu gets a Superpower (small version)
Feedback from a young reader after reading Chinchu gets a Superpower!
Must-read book even for adults! This is something that every parent should teach their kids right from their young age. The importance of money management and decision making based on their wants and needs. Very nicely written in simple terms. - Arun.
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About freefincal & its content policy Freefincal is a News Media Organization dedicated to providing original analysis, reports, reviews and insights on developments in mutual funds, stocks, investing, retirement and personal finance. We do so without conflict of interest and bias. Follow us on Google News. Freefincal serves more than three million readers a year (5 million page views) with articles based only on factual information and detailed analysis by its authors. All statements made will be verified from credible and knowledgeable sources before publication. Freefincal does not publish any paid articles, promotions, PR, satire or opinions without data. All opinions presented will only be inferences backed by verifiable, reproducible evidence/data. Contact information: letters {at} freefincal {dot} com (sponsored posts or paid collaborations will not be entertained)
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