Lessons from digital marketers: What to do & what not to do!

Published: August 6, 2021 at 7:46 am

In this article, I list the lessons I have learnt from following digital marketers. Since many of these lessons are about “how not to do things like them”, no marketer would be mentioned by name.

Freefincal readers assume I spend a lot of time reading about investing and personal finance news or related books. The truth is I follow no other finance blog, Twitter handle or news source. This is because I fear subconscious influence – my worst nightmare.  My primary trigger for article ideas come from the Facebook group Asan Ideas for Wealth, reader questions and suggestions and number crunching.

One of my hobbies is following developments in SEO and digital marketing. How are products are services marketed on websites and social media? What kind of advertising strategies do they employ? What emotional trigger buttons do they push? What kind of tools do they use? Are there alternatives that cost less? What kind of audience do they target, and so on.  Naturally, this leads to a set of dos and don’ts.

My second course – Increase your income by getting people to pay for your skills! – was particular designed to avoid many common “tricks” and deceptive practices followed by popular online marketers (IMO, of course).

The main philosophy of everything freefincal can be summed up by these two brilliant quotes by Rand Fishkin and Chris Do.

Get free money management solutions delivered to your mailbox! Subscribe to get posts via email!

    🔥Enjoy massive discounts on our robo-advisory tool & courses! 🔥

    Best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy – Rand Fishkin Feb 5 2015

    Don’t chase fame. Don’t chase popularity. Don’t chase money. Focus on impact. The more impact you create for others (clients, friends, family, strangers) the more successful you’ll become. This is the metric that matters. – Chris Do Jun 24 2021

    Many digital marketers say something along the lines of these quotes but what they actually do is quite different. They would advertise themselves with bombastic statements to an unknown audience on social media and Google.

    1 This is one of the most important lessons learnt: Do not spend time and money advertising in the hope of making a quick buck. Time and effort spent in creating useful content will not immediately be profitable, but it can higher a higher, satisfying ROI in the long run.

    I have nothing against advertising, but it is best done when we understand who our audience is and what they want. Today there is a much better way to showcase our content to a new audience for free, but it requires consistent, helpful content creation.

    2 The most positive lesson learnt from them is, focus on your niche, strategy and products. Do not attract unnecessary attention, particularly on social media, by commenting on social or political issues.

    3 Many digital marketers tend to hold back valuable information. They will offer a free ebook or a paid email course for Rs. 199, and it will only serve as an advertisement for their main course costing 10K.

    So the lesson here is, do not hold back information: share everything you know in two steps: Share 80% of your expertise for free without expectation and share the remainder for a fee. No gimmicks.

    Many marketers have a tired product structure. You buy a silver level product, and all you will hear is how good the gold level is. You then buy that, and then all you hear is how good the platinum level is. This is like insulting your audience. Offer a single paid level and offer everything you have to offer there.  No silver gold platinum memberships!

    4 Treat others like you wish to be treated: Do not offer a discount that you claim will only last until midnight but is actually always present! Scarcity marketing works, but one should do it honestly. Do not offer a product for 1999 and then add a “convenience fee” later on.

    5 Assume your readers are intelligent and not otherwise.  Do not offer an Rs. 5999 product for Rs. 999 and claim it as a discount. Your product is only worth Rs. 999!

    6 Content wording matters. This is another positive lesson. Good marketers are generally efficient communicators. They can write emails like they are talking to you a person. This is something I need to learn! Also, how you word an article title or a product matters: The right sequence of words makes a huge difference.

    In summary, while I admire digital marketers for their single-mindedness and communication skills, I also detest them for deceptive product offerings and their innate belief that buyers can be hurried into a purchase with bombastic statements and fraudulent scarcity marketing.

    Perhaps the biggest takeaway for me is, “it is not evil to try and increase our income” as long we do it earnestly.

    I believe today, a salaried person looking to increase their income or a businessperson trying to showcase their products or a professional trying to get consistent clients can build trust online without any gimmickry. Thus was born the idea that one can build an income that can last a lifetime by offering value to a community with the utmost integrity.

    Do share this article with your friends using the buttons below.

    🔥Enjoy massive discounts on our courses and robo-advisory tool! 🔥
    Use our Robo-advisory Excel Tool for a start-to-finish financial plan! More than 1000 investors and advisors use this!
    New Tool! => Track your mutual funds and stocks investments with this Google Sheet!
    • Follow us on Google News.
    • Do you have a comment about the above article? Reach out to us on Twitter: @freefincal or @pattufreefincal
    • Join our YouTube Community and explore more than 1000 videos!
    • Have a question? Subscribe to our newsletter with this form.
    • Hit 'reply' to any email from us! We do not offer personalized investment advice. We can write a detailed article without mentioning your name if you have a generic question.

    Get free money management solutions delivered to your mailbox! Subscribe to get posts via email!

      Explore the site! Search among our 2000+ articles for information and insight!

      About The Author

      Pattabiraman editor freefincalDr M. Pattabiraman(PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras. He has over nine years of experience publishing news analysis, research and financial product development. Connect with him via Twitter or Linkedin, or YouTube. Pattabiraman has co-authored three print books: (1) You can be rich too with goal-based investing (CNBC TV18) for DIY investors. (2) Gamechanger for young earners. (3) Chinchu Gets a Superpower! for kids. He has also written seven other free e-books on various money management topics. He is a patron and co-founder of “Fee-only India,” an organisation promoting unbiased, commission-free investment advice.
      Our flagship course! Learn to manage your portfolio like a pro to achieve your goals regardless of market conditions! More than 3000 investors and advisors are part of our exclusive community! Get clarity on how to plan for your goals and achieve the necessary corpus no matter what the market condition is!! Watch the first lecture for free!  One-time payment! No recurring fees! Life-long access to videos! Reduce fear, uncertainty and doubt while investing! Learn how to plan for your goals before and after retirement with confidence.
      Our new course!  Increase your income by getting people to pay for your skills! More than 700 salaried employees, entrepreneurs and financial advisors are part of our exclusive community! Learn how to get people to pay for your skills! Whether you are a professional or small business owner who wants more clients via online visibility or a salaried person wanting a side income or passive income, we will show you how to achieve this by showcasing your skills and building a community that trusts you and pays you! (watch 1st lecture for free). One-time payment! No recurring fees! Life-long access to videos!   
      Our new book for kids: “Chinchu gets a superpower!” is now available!
      Both boy and girl version covers of Chinchu gets a superpower
      Both boy and girl version covers of Chinchu gets a superpower.
      Most investor problems can be traced to a lack of informed decision-making. We have all made bad decisions and money mistakes when we started earning and spent years undoing these mistakes. Why should our children go through the same pain? What is this book about? As parents, what would it be if we had to groom one ability in our children that is key not only to money management and investing but to any aspect of life? My answer: Sound Decision Making. So in this book, we meet Chinchu, who is about to turn 10. What he wants for his birthday and how his parents plan for it and teach him several key ideas of decision making and money management is the narrative. What readers say!
      Feedback from a young reader after reading Chinchu gets a Superpower (small version)
      Feedback from a young reader after reading Chinchu gets a Superpower!
      Must-read book even for adults! This is something that every parent should teach their kids right from their young age. The importance of money management and decision making based on their wants and needs. Very nicely written in simple terms. - Arun.
      Buy the book: Chinchu gets a superpower for your child!
      How to profit from content writing: Our new ebook for those interested in getting side income via content writing. It is available at a 50% discount for Rs. 500 only!
      Want to check if the market is overvalued or undervalued? Use our market valuation tool (it will work with any index!), or you buy the new Tactical Buy/Sell timing tool!
      We publish monthly mutual fund screeners and momentum, low volatility stock screeners.
      About freefincal & its content policy Freefincal is a News Media Organization dedicated to providing original analysis, reports, reviews and insights on mutual funds, stocks, investing, retirement and personal finance developments. We do so without conflict of interest and bias. Follow us on Google News. Freefincal serves more than three million readers a year (5 million page views) with articles based only on factual information and detailed analysis by its authors. All statements made will be verified from credible and knowledgeable sources before publication. Freefincal does not publish any paid articles, promotions, PR, satire or opinions without data. All opinions presented will only be inferences backed by verifiable, reproducible evidence/data. Contact information: letters {at} freefincal {dot} com (sponsored posts or paid collaborations will not be entertained)
      Connect with us on social media
      Our publications

      You Can Be Rich Too with Goal-Based Investing

      You can be rich too with goal based investingPublished by CNBC TV18, this book is meant to help you ask the right questions and seek the correct answers, and since it comes with nine online calculators, you can also create custom solutions for your lifestyle! Get it now.
      Gamechanger: Forget Startups, Join Corporate & Still Live the Rich Life You Want Gamechanger: Forget Start-ups, Join Corporate and Still Live the Rich Life you wantThis book is meant for young earners to get their basics right from day one! It will also help you travel to exotic places at a low cost! Get it or gift it to a young earner.

      Your Ultimate Guide to Travel

      Travel-Training-Kit-Cover-new This is an in-depth dive analysis into vacation planning, finding cheap flights, budget accommodation, what to do when travelling, and how travelling slowly is better financially and psychologically with links to the web pages and hand-holding at every step. Get the pdf for Rs 300 (instant download)