Be Money Aware: A Unique Personal Finance Blog

Published: March 8, 2013 at 1:12 pm

Last Updated on September 11, 2021 at 6:11 pm

I am not a fan of international women’s day (8th March). I think it is condescending and insulting to women. The biggest mistake one can do is to compartmentalize human behaviour in terms of sex, religion, ethnicity etc. That said, today gives me an excuse to acknowledge one of the most impressive personal finance blogs I have seen:

Be Money Aware

The blog is authored by Kirti S Desai, a software engineer and mother of two. So what is unique about it?

Can you list active personal finance blogs authored by someone who satisfy the following criterion:


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1) has not had formal education in the field of finance

2) does not offer financial planning services?

3) writes on a wide range of topics related to personal finance

4) well-established in terms of recognition among peers, been writing for long etc.

5) Is ethical. That is hosts only original content and provides references where necessary

To me the one blogger who comfortably satisfies all of the above is Kirti.

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About The Author

Pattabiraman editor freefincalDr M. Pattabiraman(PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras. He has over ten years of experience publishing news analysis, research and financial product development. Connect with him via Twitter(X), Linkedin, or YouTube. Pattabiraman has co-authored three print books: (1) You can be rich too with goal-based investing (CNBC TV18) for DIY investors. (2) Gamechanger for young earners. (3) Chinchu Gets a Superpower! for kids. He has also written seven other free e-books on various money management topics. He is a patron and co-founder of “Fee-only India,” an organisation promoting unbiased, commission-free investment advice.
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Both boy and girl version covers of Chinchu gets a superpower
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Most investor problems can be traced to a lack of informed decision-making. We made bad decisions and money mistakes when we started earning and spent years undoing these mistakes. Why should our children go through the same pain? What is this book about? As parents, what would it be if we had to groom one ability in our children that is key not only to money management and investing but to any aspect of life? My answer: Sound Decision Making. So, in this book, we meet Chinchu, who is about to turn 10. What he wants for his birthday and how his parents plan for it, as well as teaching him several key ideas of decision-making and money management, is the narrative. What readers say!
Feedback from a young reader after reading Chinchu gets a Superpower (small version)
Feedback from a young reader after reading Chinchu gets a Superpower!
Must-read book even for adults! This is something that every parent should teach their kids right from their young age. The importance of money management and decision making based on their wants and needs. Very nicely written in simple terms. - Arun.
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You Can Be Rich Too with Goal-Based Investing

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