Is money the root of all evil or social media is giving it tough competition? While social media has unlocked a world of possibilities, made information more accessible than ever, and is bread and butter for a lot of us, it has also made impulsive shopping popular. The convenience comes at a premium and the dark side of social media is making many of us financially ill.
About the author: Smriti is an author, artist, freelance content writer and avid reader. She quit her six-year-long IT career to embrace her love for writing. Her article – How much money can I make as a content writer – went viral. She writes content across genres and takes pride in her ability to research and carve magic with words. Over her six years of content writing experience, she has developed a knack for technical and digital marketing content.
She also passionately writes about parenting and is currently working on her book. When not writing or reading, she can be seen running behind her two kids or learning Deutsch. Reader’s may recall Smritis is the lead author of this popular book published via freefincal: How to profit from content writing.
Other articles by Smriti:
- Starting a side hustle: what my journey taught me
- The ultimate guide to booking cheap flight tickets in India
- How to choose the right school for my child?
- How a minimalist lifestyle can help save you money
- Things you must spend money on, even if you are a minimalist!
- Getting your financial independence back after a maternity break
- How to teach kids about saving money
- Top habits that will help you achieve financial freedom
Have you ever wondered why your parents didn’t need so many things as you do today? Sure, the variety has increased and so has the disposable wealth, but one major factor is the exposure to all the options. Going to a shop to have the shopkeeper show 10 different things and then choosing one was a lot more frugal than having the entire capitalistic empire on your fingertips. And, of course, they didn’t have Facebook or Instagram.
Join over 32,000 readers and get free money management solutions delivered to your inbox! Subscribe to get posts via email! 🔥Enjoy massive discounts on our robo-advisory tool & courses! 🔥
The growth of social media:
Social media has seen phenomenal growth over the past few years. About a decade ago, there were barely a few niche websites, and now we are sailing in a flood of social media giants. One of the major sources of revenue for these websites is advertisements. However, ads are not the only way in which social media makes you overspend. With more than half the world online, the impact of social media is huge.
A lot has been said and written about the impact of social media on school grades, mental health, physical health, time management, etc. However, personal finance is one of the most-impacted aspects.
Here is how it affects your financial health:
Constant Ad targeting: Last week I appreciated a friend’s winter boots and the next moment, boots were all over my feed. Social media ad targeting has become so accurate and relevant it is scary. Social networking platforms target these advertisements in a way that tempts consumers when they are the most vulnerable.
They have the power to quickly convert window shoppers to buyers. Most content that you see on your newsfeed is targeted with the intent of selling to you. The targeting is based on your interests, the type of content you interact with, and where you click. Mindlessly scrolling through social media can motivate you to buy things that you just like but don’t need. This leads to overspending.
Negative impression on recruiters:
Just like you, recruiters are also on all social media channels and not just limited to LinkedIn. Whether or not you believe it, they also assess your social media presence just like you do when you meet someone that intrigues you. This is a lesser-known fact that your social media presence and oversharing may hurt your prospects of getting hired.
According to a recent survey by career builder, over 50% of employers admitted not hiring candidates because of the content they shared on social media.
There is a fine line here between being available online to prove your credibility and oversharing. When you post content that a recruiter finds objectionable, you miss the chance of getting hired and thus your financial health takes a hit.
If you are hunting for jobs, make sure that your social media accounts are private, either hide or delete posts that may offend someone, and hide old accounts that you may not be using anymore. Some social media channels may be your way to show your personal side and that’s ok; just make sure that you conceal or refrain from posting stuff that may invoke strong opinions or attract judgment.
Insecurities and the urge to show off: Have you come across the meme in which Mark Zuckerberg is wearing a simple tee and jeans but some college guy is seen sporting a tuxedo, posing super-rich. That is how most of us think we can get rich; by spending and thinking, we are moving towards being rich.
The flaunt posts on social media do not help. Social media is the source of most insecurities and the constant exposure to seemingly perfect pictures and illusions leads to poor financial decisions. It is a vicious circle, where you look at riches that others flaunt, wish to match up, buy in the fear of missing out and then flaunt it for others to follow suit.
As the cycle continues, you go on harming your financial well-being. Credit card companies further play on these insecurities and make you believe that you can afford the lifestyle you fancy. This way you are forever stuck in the debt cycle and continue paying interest and fees.
Healthcare costs: The impact of social media on your mental health doesn’t stay limited to overspending due to the fear of missing out or insecurities. It can cause serious damage to your mental health. It is thus important to be mindful of your social media browsing habits so the healthcare costs do not add up.
Remember, your way to wealth is through judicious financial planning and social media may hurt those prospects. You must know that social media is a world full of fantasy and reality is a lot more than the fake world. Stay mindful of your social media browsing habits and take care of your financial health.
🔥Enjoy massive discounts on our courses, robo-advisory tool and exclusive investor circle! 🔥& join our community of 5000+ users!
Use our Robo-advisory Tool for a start-to-finish financial plan! ⇐ More than 1,000 investors and advisors use this!
New Tool! => Track your mutual funds and stock investments with this Google Sheet!
We also publish monthly equity mutual funds, debt and hybrid mutual funds, index funds and ETF screeners and momentum, low-volatility stock screeners.
- Do you have a comment about the above article? Reach out to us on Twitter: @freefincal or @pattufreefincal
- Have a question? Subscribe to our newsletter using the form below.
- Hit 'reply' to any email from us! We do not offer personalized investment advice. We can write a detailed article without mentioning your name if you have a generic question.
Join over 32,000 readers and get free money management solutions delivered to your inbox! Subscribe to get posts via email!
About The Author
Dr M. Pattabiraman(PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras. He has over ten years of experience publishing news analysis, research and financial product development. Connect with him via Twitter(X), Linkedin, or YouTube. Pattabiraman has co-authored three print books: (1) You can be rich too with goal-based investing (CNBC TV18) for DIY investors. (2) Gamechanger for young earners. (3) Chinchu Gets a Superpower! for kids. He has also written seven other free e-books on various money management topics. He is a patron and co-founder of “Fee-only India,” an organisation promoting unbiased, commission-free investment advice.Our flagship course! Learn to manage your portfolio like a pro to achieve your goals regardless of market conditions! ⇐ More than 3,000 investors and advisors are part of our exclusive community! Get clarity on how to plan for your goals and achieve the necessary corpus no matter the market condition is!! Watch the first lecture for free! One-time payment! No recurring fees! Life-long access to videos! Reduce fear, uncertainty and doubt while investing! Learn how to plan for your goals before and after retirement with confidence.
Our new course! Increase your income by getting people to pay for your skills! ⇐ More than 700 salaried employees, entrepreneurs and financial advisors are part of our exclusive community! Learn how to get people to pay for your skills! Whether you are a professional or small business owner who wants more clients via online visibility or a salaried person wanting a side income or passive income, we will show you how to achieve this by showcasing your skills and building a community that trusts and pays you! (watch 1st lecture for free). One-time payment! No recurring fees! Life-long access to videos!
Our new book for kids: “Chinchu Gets a Superpower!” is now available!
Must-read book even for adults! This is something that every parent should teach their kids right from their young age. The importance of money management and decision making based on their wants and needs. Very nicely written in simple terms. - Arun.Buy the book: Chinchu gets a superpower for your child!
How to profit from content writing: Our new ebook is for those interested in getting side income via content writing. It is available at a 50% discount for Rs. 500 only!
Do you want to check if the market is overvalued or undervalued? Use our market valuation tool (it will work with any index!), or get the Tactical Buy/Sell timing tool!
We publish monthly mutual fund screeners and momentum, low-volatility stock screeners.
About freefincal & its content policy. Freefincal is a News Media Organization dedicated to providing original analysis, reports, reviews and insights on mutual funds, stocks, investing, retirement and personal finance developments. We do so without conflict of interest and bias. Follow us on Google News. Freefincal serves more than three million readers a year (5 million page views) with articles based only on factual information and detailed analysis by its authors. All statements made will be verified with credible and knowledgeable sources before publication. Freefincal does not publish paid articles, promotions, PR, satire or opinions without data. All opinions will be inferences backed by verifiable, reproducible evidence/data. Contact information: letters {at} freefincal {dot} com (sponsored posts or paid collaborations will not be entertained)
Connect with us on social media
- Twitter @freefincal
- Subscribe to our YouTube Videos
- Posts feed via Feedburner.
Our publications
You Can Be Rich Too with Goal-Based Investing
Published by CNBC TV18, this book is meant to help you ask the right questions and seek the correct answers, and since it comes with nine online calculators, you can also create custom solutions for your lifestyle! Get it now.Gamechanger: Forget Startups, Join Corporate & Still Live the Rich Life You Want
This book is meant for young earners to get their basics right from day one! It will also help you travel to exotic places at a low cost! Get it or gift it to a young earner.Your Ultimate Guide to Travel
This is an in-depth dive into vacation planning, finding cheap flights, budget accommodation, what to do when travelling, and how travelling slowly is better financially and psychologically, with links to the web pages and hand-holding at every step. Get the pdf for Rs 300 (instant download)