Last Updated on January 22, 2020 at 12:05 pm
On Jan 15th 2020, SEBI released a “Consultation Paper on Review of Regulatory Framework for Investment Advisers (IA)”, where changes that can directly harm investors’ interests have been proposed. This set of proposals if implemented can also destroy conflict-free fee-only advisory and completely dilute the purpose of IA. We explain why and how you can provide feedback (format given below) to SEBI before Jan 30th 2020. This is the consultation paper.
While the paper is well-intentioned with an objective to “strengthen the regulatory framework for Investment Advisers (IA) as well as empower the IA to effectively discharge their responsibilities towards the investors who are the clients of IA“, SEBI has diluted the very intention and spirit of the regulation concerning registered investment advisors (IA). If these become rules, we will see IAs offering regular plans that first serve their interest.
1 Back to square one! investment advice = product pushing!
Initially, IA regulations proposed to ensure complete segregation of product selling (commission-based distribution) and investment advice. Then it allowed a way for non-individual (company setup) to offer both with an “arms-length distance”. Now it wants to offer a “level-playing field” to individual investment advisors!
That is, individual SEBI registered investment advisors (RIAs) can be a commission-based product pusher and investment advisor! SEBI, however, wants “client level segregation” (applicable to both individual and non-individual RIAs).
🔥Secure your future with our Robo-advisory tool trusted by over 3,500 investors and advisors. From effortless retirement planning to funding your children’s biggest dreams, turn your financial goals into reality. 🔥
Subscribe for money management solutions via email! (Link takes you to our email sign-up form) Join 32,000+ readers in our community.
👉 New Tool Alert! NaviPlan: A Privacy-Focused Multi-asset Tracker and Goal Planner 👈
This means if a client is offered a mutual fund regular plan, they cannot be offered investment advice. This is bizarre at best. They want a registered investment advisor to offer mutual funds without advice! How can a product be suggested to a client without evaluating the associated need?
SEBI assumes such segregation will avoid conflict of interest. In fact, it will just do the opposite. Mutual fund distributors (including several Twitter experts actively followed by young earners looking for scraps of “Gyan”) claim they are being paid by AMCs and not by clients. Many investors believe they do not pay anything from their pocket for regular plans.
Imagine this (if the proposals come through). An RIA tells a client, “you can opt for our free mutual fund service or pay a fee for our financial plan and invest in direct plans. If you choose our free mutual fund service we will take care of the implementation, but you have to invest in direct plans on your own”.
In a country where the word “fee” is frowned upon (because it is missing the letter “r”!), most clients would choose to buy regular mutual funds. This proposed client level segregation will destroy investor interests and fee-only financial advisory in one stroke.
Also, notice that client-level segregation was not so far implemented for non-individuals! They could and they have been happily offering regular plans and charging fees. Ideally, no investment advisor should distribute any product. At least client level segregation for individual advisors, should not be implemented.
This proposal will completely dilute the advisor regulations beyond recognition and it will be a case of “Caramba! Back to square one!” (from Tintin and the broken Ear)
2 Will new and young RIAs be forced to quit?
Any individual registered as investment advisers whose number of clients exceed 150 or whose asset under advice exceed forty crore rupees shall compulsorily re-register itself as a non- individual investment adviser within 6 (six) months of the trigger event.Non-individual Investment advisers shall have a net worth not less than fifty lakh rupees (within three years)
3 Lack of respect for privacy
SEBI wants RIAs to record telephone calls and video conferences held with clients and hold it for five years. There is no mention of consent from clients! This is yet another instance of how clueless SEBI officials are about how difficult and expensive it is to maintain such records. Then there is the aspect of privacy and security concerns. Again, records cannot be maintained without increasing fees. Just the email trail alone is sufficient in case of disputes as there is a written contract.
What you can do to prevent SEBI from implementing these changes
SEBI has sought feedback from the general public on or before Jan 30th 2020. Please write to sebiria@sebi.gov.in
in the following format (the proposal number refer to the text in the consultation paper.
Format to be used for sending feedback to SEBI (with sample response, you can copy and paste this format in your email and replace the text underlined)
Email subject: Feedback on Consultation Paper on Review of Regulatory Framework for Investment Advisers (IA)
3.6.3. The record of interactions with the client could be, inter alia, in the form of: a. Physical record written & signed by the client, b. Telephone recording, c. Email from registered email id, d. Record of SMS messages, e. Any other legally verifiable record.
We are on Google News
Use this button to add freefincal.com as a preferred personal finance source on Google News.

Explore 1,400+ videos on YouTube!

Subscribe to get posts via email!
Join 32,000+ readers and get free money management solutions delivered to your inbox! (Link takes you to our email sign-up form)Join our WhatsApp Channel

Explore our products
🔥Join our community of 9000+ users! 🔥- Use our Robo-advisory Tool to create a complete financial plan! More than 3,500 investors and advisors use this! Use the discount code robo25 for 20% off. Plan your retirement (early, normal, before, and after), plus non-recurring financial goals (such as child education) and recurring financial goals (such as holidays and appliance purchases). The tool helps anyone aged 18 to 80 plan for retirement, plus six non-recurring and four recurring financial goals, with a detailed cash flow summary.
- Our Flagship Course! Learn to manage your portfolio like a pro to achieve your goals regardless of market conditions! More than 3,500 investors and advisors are part of our exclusive community! Get clarity on how to plan for your goals and achieve the necessary corpus no matter the market conditions! Watch the first lecture for free! One-time payment! No recurring fees! Lifelong access to videos! Reduce fear, uncertainty and doubt while investing! Learn how to plan for your goals before and after retirement with confidence.
- Join the freefincal investor circle! An exclusive space for investors, advisors, fintech employees and students to access financial planning and insurance tools, mutual fund and stock analysis tools, coding strategies and Excel macros for data extraction. 750+ members are now part of our investor circle.
- Increase your income by getting people to pay for your skills! More than 900 salaried employees, entrepreneurs and financial advisors are part of our exclusive community! Learn how to get people to pay for your skills! Whether you are a professional or small business owner seeking more clients through online visibility, or a salaried individual looking for side or passive income, we will show you how to do it by showcasing your skills and building a community that trusts and pays you. (Watch the 1st lecture for free). One-time payment! No recurring fees! Lifelong access to videos!
- Portfolio Tracker! Track your mutual funds and stock investments with our Google Sheet!
- We also publish monthly screeners for
Our Podcast: Let's Get Rich With Pattu
On Spotify: Let's Get RICH With PATTU! Every single Indian CAN grow their wealth! On Audible: Listen to the Let's Get Rich with Pattu Podcast

Listen to the Let's Get Rich With Pattu podcast on YouTube.
Now watch Let's Get Rich With Pattu தமிழில் (in Tamil)!About The Author

Dr M Pattabiraman giving a lecture
- Dr M. Pattabiraman (PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras.
- He has over 14 years of experience publishing news analysis, research and financial product development. He has over 28 years of teaching and research experience. He is also a public speaker and keynote presenter.
- He is a patron and co-founder of “Fee-only India,” an organisation promoting unbiased, commission-free, AUM-independent investment advice.
- Connect with him via @pattufreefincal on X LinkedIn YouTube
- Pattabiraman has co-authored three print books.
This book helps you ask the right questions and find the right answers. It also includes nine online calculators to create custom solutions.
(2) Gamechanger: Forget Startups, Join Corporate & Still Live the Rich Life You Want. This book helps young earners get the basics right from the start! It will also help you travel to exotic places at a low cost! (3) Chinchu Gets a Superpower! for kids.Both the boy and girl versions of "Chinchu Gets a Superpower".
Most investor problems stem from a lack of poor decision-making. We made bad decisions and money mistakes when we started earning, and we spent years undoing them. Why should our children go through the same pain? What is this book about? As parents, what if we had to groom one ability in our children that matters not only for money management and investing but for every aspect of life? My answer: Sound decision-making. So, in this book, we meet Chinchu, who is about to turn 10. The story follows what he wants for his birthday and how his parents plan it, while also teaching him key ideas about decision-making and money management. What readers say!Feedback from a young reader after reading Chinchu Gets a Superpower!
Must-read book even for adults! This is something that every parent should teach their kids right from a young age. The importance of money management and decision-making based on their wants and needs. Very nicely written in simple terms. - Arun.
About freefincal & its content policy
Freefincal is a News Media organisation dedicated to providing original analysis, reports, reviews and insights on mutual funds, stocks, investing, retirement and personal finance developments. We do so without conflict of interest and bias. Follow us on Google News. Freefincal serves more than three million readers a year (5 million page views) with articles based only on factual information and detailed analysis by its authors. All statements made will be verified with credible and knowledgeable sources before publication. Freefincal does not publish paid articles, promotions, PR, satire or opinions without data. All opinions will be inferences backed by verifiable, reproducible evidence/data. Contact Information: To get in touch, please use our contact form. (Sponsored posts or paid collaborations will not be entertained.)Our publications
- Your Ultimate Guide to Travel. This is an in-depth exploration of vacation planning, including how to find affordable flights, budget accommodations, and practical travel tips. It also examines the benefits of travelling slowly, both financially and psychologically, with links to relevant web pages and guidance at every step. Get the PDF for Rs 300 (instant download)
- How to profit from content writing: Our ebook is for those interested in getting a side income via content writing. It is available at a 50% discount for Rs. 500 only!