On occasions like Dhanteras and Akshaya Tritiya, AMCs and fund distributors advice you to start gold ETFs for financials goals like a child’s marriage.
For some reason, many around us seem to think that one must start investing in gold-ETFs because gold is needed for our children’s (typically daughters!) marriage. As a result, many end up buying gold ETFs for the wrong reasons.
While tactical advertising has a role to play in such purchases, it would be childish to blame those responsible.