Which direct plan equity mutual funds do investors prefer?

Published: January 3, 2022 at 7:00 am

1st Jan 2022 marked the 9th anniversary of direct plan mutual funds. In this article, we list the most popular direct plan mutual funds – that is the ones with the largest AUM.

The AUM (asset under management) of mutual funds reported in most online portals is the total value. AUM of the regular plan (commissions removed before NAV declaration) plus AUM of the direct plan (no commissions).

Each quarter, the association of mutual funds in India (AMF) reports the average AUM per quarter. Domestic fund of funds AUM is reported separately to avoid double counting of assets. In this report, the AUM of the direct plan and regular plan mutual funds are reported separately. Also, under each plan, one can find out the AUM in dividend option and growth option. NB: Plans and options have distinct meanings for mutual funds and should not be used interchangeably!

We had recently used the same data source to discuss Which mutual funds do retail and high net worth investors choose?

The total average assets under management (AAUM) for the quarter of July – September 2021 (Rs in Lakhs) across the 15 fund categories listed below is Rs. 16,17,17,870.9 lakhs.


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  • ELSS
  • Flexi Cap Fund
  • Focused Fund
  • Large & Mid Cap Fund
  • Large Cap Fund
  • Mid Cap Fund
  • Multi-Cap Fund
  • Sectoral/ Thematic
  • Small Cap Fund
  • Value Fund
  • Aggressive Hybrid Fund
  • Arbitrage Fund
  • Dynamic Asset Allocation or Balanced Advantage
  • Equity Savings
  • Multi-Asset Allocation

The total direct AUM across these categories is Rs. 3,52,75,091.32 Lakhs or 21.8% of the total AUM mentioned above.

 About 31% of the total index fund AUM is in regular plans!

Note: The funds listed below are not investment recommendations.

Top 15 popular direct plan equity-oriented mutual funds (as of July-Sep 2021)

Scheme NAV NameAverage AUM (Rs lakhs)
Kotak Equity Arbitrage Fund – Growth – Direct1411036
Kotak Flexicap Fund – Growth – Direct995824.9
Mirae Asset Large Cap Fund – Direct Plan – Growth982571.5
ICICI Prudential Equity Arbitrage Fund – Direct Plan – Growth950681.7
Axis Bluechip Fund – Direct Plan – Growth946538.6
Parag Parikh Flexi Cap Fund – Direct Plan – Growth899871
HDFC Flexi Cap Fund – Growth Option – Direct Plan764568.3
SBI BLUE CHIP FUND-DIRECT PLAN -GROWTH761301.3
Tata Arbitrage Fund-Direct Plan-Growth712056.4
Nippon India Arbitrage Fund – Direct Plan Growth Plan – Growth Option695892.6
Axis Long Term Equity Fund – Direct Plan – Growth Option685605.8
ICICI Prudential Bluechip Fund – Direct Plan – Growth676844.1
Mirae Asset Emerging Bluechip Fund – Direct Plan – Growth619820.2
HDFC ARBITRAGE FUND – Wholesale Growth Option – Direct Plan603128.9
Aditya Birla Sun Life Arbitrage Fund – Growth – Direct Plan586643.5

This is the AUM percentage break up of the top six funds.

FundAUM (Rs. Lakhs)% Share of AUM (for each fund)
Kotak Equity Arbitrage Fund – Growth101548441.0%
Kotak Equity Arbitrage Fund – Growth – Direct141103656.9%
Kotak Equity Arbitrage Fund -IDCW40230.231.6%
Kotak Equity Arbitrage Fund – IDCW – Direct12276.260.5%
Kotak Flexicap Fund – Growth268373571.0%
Kotak Flexicap Fund – Growth – Direct995824.926.4%
Kotak Flexicap Fund – IDCW88857.112.4%
Kotak Flexicap Fund – IDCW- Direct9440.60.2%
Mirae Asset Large Cap Fund – Direct Plan – Growth982571.534.4%
Mirae Asset Large Cap Fund – Growth Plan181797863.6%
Mirae Asset Large Cap Fund Direct IDCW8593.640.3%
Mirae Asset Large Cap Fund Regular IDCW49350.341.7%
ICICI Prudential Equity Arbitrage Fund – Direct Plan – Growth950681.764.2%
ICICI Prudential Equity Arbitrage Fund – Direct Plan – IDCW12627.470.9%
ICICI Prudential Equity Arbitrage Fund – Growth493278.733.3%
ICICI Prudential Equity Arbitrage Fund – IDCW24858.851.7%
Axis Bluechip Fund – Direct Plan – Growth946538.630.8%
Axis Bluechip Fund – Direct Plan – IDCW11501.250.4%
Axis Bluechip Fund – Regular Plan – Growth207551167.5%
Axis Bluechip Fund – Regular Plan – IDCW42965.641.4%
Parag Parikh Flexi Cap Fund – Direct Plan – Growth89987164.8%
Parag Parikh Flexi Cap Fund – Regular Plan-Growth489612.835.2%

The arbitrage fund AUM is likely from high networth investors. Parag Parikh Flexicap has the large direct chunk in the top six but much of is the AUM from their PMS which was wound up.

The top 15 direct plan small cap funds are listed below.

FundAverage AUM (Rs lakhs)
HDFC Small Cap Fund – Growth Option – Direct Plan425061.6
SBI Small Cap Fund – Direct Plan – Growth317363.2
Nippon India Small Cap Fund – Direct Plan Growth Plan – Growth Option302427.9
Axis Small Cap Fund – Direct Plan – Growth283232
DSP Small Cap Fund – Direct Plan – Growth160334
Franklin India Smaller Companies Fund – Direct – Growth145407.8
Kotak-Small Cap Fund – Growth – Direct130893.2

Top 15 popular regular plan  equity-oriented mutual funds (as of July-Sep 2021)

FundAverage AUM (Rs lakhs)
SBI EQUITY HYBRID FUND – REGULAR PLAN -Growth3737761
ICICI Prudential Balanced Advantage Fund – Growth2709485
Kotak Flexicap Fund – Growth2683735
HDFC Mid-Cap Opportunities Fund – Growth Plan2452795
Axis Long Term Equity Fund – Regular Plan – Growth2385687
HDFC Balanced Advantage Fund – IDCW Plan2264428
ICICI Prudential Bluechip Fund – Growth2156021
SBI BLUE CHIP FUND-REGULAR PLAN GROWTH2112357
Axis Bluechip Fund – Regular Plan – Growth2075511
Mirae Asset Large Cap Fund – Growth Plan1817978
HDFC Flexi Cap Fund – Growth Plan1659869
Aditya Birla Sun Life Frontline Equity Fund-Growth1630271
ICICI Prudential Value Discovery Fund – Growth1566676
HDFC Top 100 Fund – Growth Option – Regular Plan1511021
HDFC Balanced Advantage Fund – Growth Plan1502955

The presence of many “balanced advantage funds” (whatever that means!) should come as no surprise considering how aggressively they are pushed.  Their performance during the March 2020 crash can be seen here: These five equity hybrid funds fell 50% less than Nifty during the crash.

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