How a fee-only financial planner helped me

Published: January 12, 2022 at 7:00 am

In this article, a client shares how a SEBI registered investment advisor and fee-only financial planner (Swapnil Kendhe) helped him set his finances in order. Those wondering what to expect from a fee-only financial planner will benefit from this. The client prefers the pen name ‘safed pigeon’.

About the advisor:  Swapnil is a SEBI Registered Investment Advisor and part of my fee-only financial planners’ list. You can learn more about him and his service via his website, Vivektaru. In the recently conducted surveys of readers working with fee-only advisers, Swapnil has received excellent feedback from clients. See:

This is his story: Becoming a competent & capable financial advisor: My journey so far. The list of articles authored by Swapnil for freefincal is listed at the end of this article. Now over to safed pigeon.

Why I decided to engage with a planner

After working as a professional for a few years, I managed to create a simple portfolio. I had a few short term goals, like having an Emergency fund, Funding a Car Purchase without any loan, and funding any potential future foreign travel. I was using Fixed and Recurring deposits for these goals.

I had also bought term life insurance and health insurance policies and accumulated a few long-term investments that were automatically done for me, courtesy of my employer, which were EPF and company RSU(s) vested over regular intervals. I used PPF as a tax saving instrument and invested the maximum each year.


Join over 32,000 readers and get free money management solutions delivered to your inbox! Subscribe to get posts via email!
🔥Enjoy massive discounts on our robo-advisory tool & courses! 🔥

I also had a demat and trading account and had managed to buy a few stocks, which were insignificant as a percentage of the whole portfolio, but watching their price action consumed a good percentage of my days. I also started a small SIP in an Equity MF and learned about different asset classes, thanks to learnings from blogs like freefincal and FB group Asan Ideas For Wealth.

I was then 28 years old, considering my salary and cash flow situation. This setup was working fine for me. I fulfilled my goal of buying a car with my savings and was happy when I gave the cheque for the full amount to the Car Dealer.

Then, a life event happened. I switched my company for professional growth, and in this process, I got a raise as well. I had some surplus cash flow available now. CTC structure of the new firm was such that the Joining bonus was a big component of in-hand salary in the initial years, which would be replaced by RSU(s) in the later years. Though it could have allowed me to save for a downpayment for buying a house quickly, I resisted the temptation due to the rapid price increase of flats in my neighbourhood. I didn’t want to buy the house at that juncture of my life with this surplus and wanted to invest it appropriately.

At this point, I realised I needed external help to validate my thought process and get it done quickly. I knew about the Fee-only India movement and went ahead with researching whom could I choose as my fee-only financial planner. I used this list of Fee-only Financial Planners in India (SEBI RIAs) to prepare a shortlist. I contacted Swanil Kendhe of VivekTaru.com from this shortlist first. 

What process did VivekTaru follow?

He clearly mentioned the process he followed as a planner through a sample letter of engagement, which outlined the scope and terms of engagement. It also mentioned what services were on offer, what wasn’t included, and a few other things such as the duration of engagement, compensation, conflict of interest, client’s responsibility and client’s assets. He also shared a sample financial plan, which would be the outcome of the whole exercise.

He asked me what my expectations from the engagement were. I told him that  I want Goal planning and investing with proper asset allocation for each goal, and I have basic financial knowledge but can’t follow a process on my own. He also clarified that he would not be able to assist me with tax filing, as it’s the job of a Chartered Accountant and not his. I agreed to the letter of engagement.

Once advance payment was made, and I had agreed to the terms of engagement mentioned in the letter, he mailed me the datasheet. This exercise of filling up the data led me to an introspection journey, and I tried to provide all the required information in the shared sheet honestly.

After this, he took four sessions with me, explaining the basic concepts about Equity and Equity Mutual funds, Debt Mutual funds, Asset Allocation for goal planning and my actual financial planning and action plan for the next year. All sessions were online using Google hangouts for sharing screen. This whole exercise took a week. After a week, he mailed me my personalised financial plan, and I made the balance payment. Note: Swapnil’s approach is detailed on his website

What VivekTaru did right

He provided the value, which was far more than the fees he charged me as a client.

He spent his time and effort validating my life goals that I had set and came up with a plan to help me reach those goals. When you have the action plan in a documented form, all you need is to implement it and focus on things in life that are important – Career and Family. It frees your time at the cost of your planner’s.

He educated me, assuming I didn’t know anything. I found out I was wrong in holding RSUs of a single company, and it poses a concentration risk at my portfolio level. I still hold those RSUs, but now I know the risks attached. He also educated me about a few health insurance technicalities and a top-up, super top-up policy.

Over time, he also grew his knowledge and shared it with me in pdf articles. We had many healthy discussions, which increased my knowledge of personal finance. I had the assurance that he was available for me whenever I needed, during the engagement.

I could survive once in the lifetime crisis of March 2020 by doing nothing because I knew he would have told me if something needed to be done.

Over time with regular investments, I got used to the volatility of the markets and saw my Asset Allocation for long term goals reaching the desired level.

After two years, we agreed to end the relationship, as I no longer needed his time and skills anymore and had confidence in going the DIY way. With that time, I hope someone else will benefit.

Tips for readers

Financial planners are more of a guide. They can’t guarantee any returns from an instrument but can help us follow the investment process. You will need to tell them whether you wish to commute to the office, travel to another city, climb a mountain, or fly to another country. They can show you the path, prepare an itinerary, and sometimes hold your hand when you get into trouble, but it’s you who will have to trust their advice and execute the plan prepared by them.

Their job description is clearly articulated. You will know before paying a single penny what the outcome of this relationship will be. You might get more, but not less.

Every planner is unique, and the advice is the culmination of their life experiences. Some may advise only index funds, some direct stocks, some active funds, some REITs, and international funds, the paths each planner will take will differ. Your job is to figure out which planner path matches your comfort level by reading blogs, talking to them, and once you finalise, walk the path without any hesitation. If you were honest about your goal, that path would lead to your destination. 

List of articles written by Swapnil Kendhe

Do share this article with your friends using the buttons below.

🔥Enjoy massive discounts on our courses, robo-advisory tool and exclusive investor circle! 🔥& join our community of 5000+ users!
Use our Robo-advisory Tool for a start-to-finish financial plan! More than 1,000 investors and advisors use this!
New Tool! => Track your mutual funds and stock investments with this Google Sheet!
We also publish monthly equity mutual funds, debt and hybrid mutual funds, index funds and ETF screeners and momentum, low-volatility stock screeners.
Follow Freefincal on Google News
Follow Freefincal on Google News
Subscribe to the freefincal Youtube Channel. Subscribe button courtesy: Vecteezy.
Subscribe to the freefincal Youtube Channel.
Follow freefincal on WhatsApp Channel
Follow freefincal on WhatsApp
Podcast: Let's Get RICH With PATTU! Every single Indian CAN grow their wealth! 
Listen to the Lets Get Rich with Pattu Podcast
Listen to the Let's Get Rich with Pattu Podcast
You can watch podcast episodes on the OfSpin Media Friends YouTube Channel.
Lets Get RICH With PATTU podcast on YouTube
Let's Get RICH With PATTU podcast on YouTube.

  • Do you have a comment about the above article? Reach out to us on Twitter: @freefincal or @pattufreefincal
  • Have a question? Subscribe to our newsletter using the form below.
  • Hit 'reply' to any email from us! We do not offer personalized investment advice. We can write a detailed article without mentioning your name if you have a generic question.

Join over 32,000 readers and get free money management solutions delivered to your inbox! Subscribe to get posts via email!

About The Author

Pattabiraman editor freefincalDr M. Pattabiraman(PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras. He has over ten years of experience publishing news analysis, research and financial product development. Connect with him via Twitter(X), Linkedin, or YouTube. Pattabiraman has co-authored three print books: (1) You can be rich too with goal-based investing (CNBC TV18) for DIY investors. (2) Gamechanger for young earners. (3) Chinchu Gets a Superpower! for kids. He has also written seven other free e-books on various money management topics. He is a patron and co-founder of “Fee-only India,” an organisation promoting unbiased, commission-free investment advice.
Our flagship course! Learn to manage your portfolio like a pro to achieve your goals regardless of market conditions! More than 3,000 investors and advisors are part of our exclusive community! Get clarity on how to plan for your goals and achieve the necessary corpus no matter the market condition is!! Watch the first lecture for free!  One-time payment! No recurring fees! Life-long access to videos! Reduce fear, uncertainty and doubt while investing! Learn how to plan for your goals before and after retirement with confidence.
Our new course!  Increase your income by getting people to pay for your skills! More than 700 salaried employees, entrepreneurs and financial advisors are part of our exclusive community! Learn how to get people to pay for your skills! Whether you are a professional or small business owner who wants more clients via online visibility or a salaried person wanting a side income or passive income, we will show you how to achieve this by showcasing your skills and building a community that trusts and pays you! (watch 1st lecture for free). One-time payment! No recurring fees! Life-long access to videos!   
Our new book for kids: “Chinchu Gets a Superpower!” is now available!
Both boy and girl version covers of Chinchu gets a superpower
Both the boy and girl-version covers of "Chinchu Gets a superpower".
Most investor problems can be traced to a lack of informed decision-making. We made bad decisions and money mistakes when we started earning and spent years undoing these mistakes. Why should our children go through the same pain? What is this book about? As parents, what would it be if we had to groom one ability in our children that is key not only to money management and investing but to any aspect of life? My answer: Sound Decision Making. So, in this book, we meet Chinchu, who is about to turn 10. What he wants for his birthday and how his parents plan for it, as well as teaching him several key ideas of decision-making and money management, is the narrative. What readers say!
Feedback from a young reader after reading Chinchu gets a Superpower (small version)
Feedback from a young reader after reading Chinchu gets a Superpower!
Must-read book even for adults! This is something that every parent should teach their kids right from their young age. The importance of money management and decision making based on their wants and needs. Very nicely written in simple terms. - Arun.
Buy the book: Chinchu gets a superpower for your child!
How to profit from content writing: Our new ebook is for those interested in getting side income via content writing. It is available at a 50% discount for Rs. 500 only!
Do you want to check if the market is overvalued or undervalued? Use our market valuation tool (it will work with any index!), or get the Tactical Buy/Sell timing tool!
We publish monthly mutual fund screeners and momentum, low-volatility stock screeners.
About freefincal & its content policy. Freefincal is a News Media Organization dedicated to providing original analysis, reports, reviews and insights on mutual funds, stocks, investing, retirement and personal finance developments. We do so without conflict of interest and bias. Follow us on Google News. Freefincal serves more than three million readers a year (5 million page views) with articles based only on factual information and detailed analysis by its authors. All statements made will be verified with credible and knowledgeable sources before publication. Freefincal does not publish paid articles, promotions, PR, satire or opinions without data. All opinions will be inferences backed by verifiable, reproducible evidence/data. Contact information: letters {at} freefincal {dot} com (sponsored posts or paid collaborations will not be entertained)
Connect with us on social media
Our publications

You Can Be Rich Too with Goal-Based Investing

You can be rich too with goal based investingPublished by CNBC TV18, this book is meant to help you ask the right questions and seek the correct answers, and since it comes with nine online calculators, you can also create custom solutions for your lifestyle! Get it now.
Gamechanger: Forget Startups, Join Corporate & Still Live the Rich Life You Want Gamechanger: Forget Start-ups, Join Corporate and Still Live the Rich Life you wantThis book is meant for young earners to get their basics right from day one! It will also help you travel to exotic places at a low cost! Get it or gift it to a young earner.

Your Ultimate Guide to Travel

Travel-Training-Kit-Cover-new This is an in-depth dive into vacation planning, finding cheap flights, budget accommodation, what to do when travelling, and how travelling slowly is better financially and psychologically, with links to the web pages and hand-holding at every step. Get the pdf for Rs 300 (instant download)