Kid’s Education and You (KEY) now serves 260 children thanks to you!

Published: August 3, 2020 at 4:50 pm

Kid’s Education and You (KEY) is an initiative by SEBI registered investment advisor, Melvin Joseph to help children from low-income families with a monthly payment of Rs. 2000 from donors. The initiative now helps 260 children thanks to your support. A report and how you can be part of KEY to help out.

On Aug 2nd there was a post in Facebook group Asan Ideas of Wealth (AIFW) asking suggestions regarding investment after the untimely death of a person. I suggested him to contact Melvin Joseph who has immense experience in handling such cases pro bono.

Immediately Melvin responded in the group and offered free service to the bereaved family. He also offered to arrange sponsors for the two children of that family for monthly education support.

Most of the readers of Freefincal and members of Asan Ideas of Wealth are aware of the initiative called Kid’s Education and You ( KEY) which was started in 2018. When it was announced at freefincal – Start This Rs. 2000 SIP: It is rewarding in both bear & bull markets! – eight children were part of the program. As on date, 260 needy kids are beneficiaries of this scheme. The above link also describes the origin story of KEY.

Recently Melvin released a video in which he is talking about the motivation behind starting “KEY” and how it can create an impact in educating needy kids in our society. I thought of sharing that video through this post.


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Myself, Ashal and many other members from AIFW and Freefincal are sponsors in this noble program. You can also participate in this noble cause. You can contact him through melvin (at) finvin.in or call him at 9820843739. Melvin would connect you with a needy child and you will have to transfer Rs. 2000 a month towards the child’s education.

Melvin is one of the first Fee-Only Financial planners in India who started conflict-free investment advisory in 2010. He is still offering his services at affordable rates. You can read Melvin’s story here: Fee-only Advisor Journey: Melvin Joseph’s determined struggle to the top

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Pattabiraman editor freefincalDr M. Pattabiraman(PhD) is the founder, managing editor and primary author of freefincal. He is an associate professor at the Indian Institute of Technology, Madras. He has over nine years of experience publishing news analysis, research and financial product development. Connect with him via Twitter or Linkedin or YouTube. Pattabiraman has co-authored three print books: (1) You can be rich too with goal-based investing (CNBC TV18) for DIY investors. (2) Gamechanger for young earners. (3) Chinchu Gets a Superpower! for kids. He has also written seven other free e-books on various money management topics. He is a patron and co-founder of “Fee-only India,” an organisation for promoting unbiased, commission-free investment advice.
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Most investor problems can be traced to a lack of informed decision making. We have all made bad decisions and money mistakes when we started earning and spent years undoing these mistakes. Why should our children go through the same pain? What is this book about? As parents, if we had to groom one ability in our children that is key not only to money management and investing but for any aspect of life, what would it be? My answer: Sound Decision Making. So in this book, we meet Chinchu, who is about to turn 10. What he wants for his birthday and how his parent’s plan for it and teach him several key ideas of decision making and money management is the narrative. What readers say!
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