Stock Analysis: Is Bharti Airtel a good buy?

Published: December 8, 2020 at 10:00 am

Last Updated on October 1, 2023 at 9:22 pm

One sector and market that has always attracted the attention of both investors and customers is the Telecom market, and rightly so the market has gone from a transformation in the past 2 decades in terms of technology, customer reach, telecom service providers, services and whatnot.

The question that investors often ask is whether there is any juice left in the Indian telecom space and if it is still worth owning a telecom stock after an exit of even global telecom behemoths from the Indian telecom market.

About the author:  Ravi Kumar has a degree in Computer Engineering. He is interested in Behavioural Finance, Stock market, reading Indian History and Mythology. Disclaimer: No part of this article should be construed as investment advice. Also by the same author: (1) Is Tata Motors share a good buy? (2) Is IDFC First Bank share worth buying? (3) ITC Dividend Analysis (4) Should you sell ITC and book losses? (5) Stock analysis: Are Tata Consumer Products share worth a buy?

Before we could answer the question, we need to dig into data to analyze the situation. Let’s take a look at the Indian telecom market first. This is how the Indian telecom market has evolved over the past decade.

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Indian telecom market share 2013, 2016 and 2020
Indian telecom market share 2013, 2016 and 2020. Source:

Key Observations:

  • The market has not only seen the exit of some of the leading business houses like Tatas but also has seen consolidation into the hands of a few key players.

Notice the impact of fierce competition on the leading global players in the Indian Telecom market.

  • Telenor Group
  • Tata Docomo
  • Once eyed as the most lucrative growth market in the world has now turned sour for even the big business houses which had to either shut the shop or surrender licenses, which of course came at a huge price itself. [Reason: Upfront Spectrum costs for 10-15 years to paid through cut-throat competitive auctions even before the cash starts flowing in]
  • The consolidation of the telecom market happened at the time when the number of subscribers kept growing consistently, which itself is a case study for management students.
  • The catalyst of this consolidation was the entry of newest player into the ‘game,’ i.e. Reliance Jio which offered 4G data rates at one of the cheapest price bands in the world and completely changed the way data was consumed by the subscribers.
  • Vodafone and Idea chose to merge the business and balance sheets to save the backend/infrastructure costs and to become more efficient by cross-utilization of the spectrum.
  • PSU companies [BSNL & MTNL] could not survive the onslaught as well and chose to merge the business to efficiently utilize the priciest part of the story, i.e. Spectrum.
  • Fast-forwarding to FY21: if you are a telecom service user, then you are saved with the effort to choose from a variety of service providers.
  • Investors are left with even fewer choices:
    • Bharti Airtel [the only surviving company which started operations in 1996]
    • VodafoneIdea [Merged entity after Vodafone acquired Hutchison Telecom’s 67% stake in Hutchison-Essar]
      • Listed as Vodafone Idea Ltd
    • Jio [Company owned by Conglomerate Reliance Industries Ltd]
    • BSNL [Stated owned Telecom company]
      • Unlisted

Bharti Airtel: Financial Performance

Moving on: let us analyze the company in focus, i.e. Bharti Airtel Ltd: The company is engaged in the following businesses:

  • Mobile Services
  • Digital TV
  • Tower Infrastructure
  • Airtel Business
  • Home
  • Payments Bank

Digital Assets: Airtel Xstream, Wynk Music

Bharti Airtel Revenue Comparison FY 13 vs. FY 21
Bharti Airtel Revenue Comparison FY 13 vs FY 21. Source:
Bharti Airtel EBIDTA Comparison FY 13 vs. FY 21
Bharti Airtel EBIDTA Comparison FY 13 vs. FY 21. Source:

Key observations:

  • The company has been able to fairly diversify the revenue and income streams by entering newer geographies as well as new business segments.
  • African business of the company now commands a 25.7% share in the EBIDTA, and this business segment has been a turnaround story for the company from being a loss-making entity into growth and profit-making market.
  • Company’s EBIDTA has also diversified into several new business segments, and all the investments made by the company, e.g. Airtel Business, Tower Infra have started contributing positively into the balance sheet.
  • The South Asia business of the company which was earlier reported jointly with Indian operations has grown, and the company has started capturing significant market share in 2 geographies of Bangladesh and Sri Lanka, thus making the company a seamless telecom service provider in South Asia.
Bharti Airtel Financial Performance FY17 to FY 20
Bharti Airtel Financial Performance FY17 to FY 20. Source:

Key Observations:

  • The company has been showing consistency in growth in revenue terms as well as EBIDTA terms over the past years.
  • EBDITA margins have been showing growth as well, which is a healthy sign originating from the fact that the company has been able to improve efficiency and contain costs.
  • Margins of the company are higher than margins currently shown by its peers; the main reason behind this factor is the grip of the company in the corporate segment.
  • The corporate segment comprises of the premium [Postpaid and Value-Added Services] customers who provide higher margins [Profits] without added costs vis a vis its prepaid customers.
Bharti Airtel Gross Revenue Growth Drivers
Bharti Airtel Gross Revenue Growth Drivers. Source www.

Key Observations:

  • Revenue contribution from the Voice segment has been consistently eaten away by the growth of the data segment.
  • Management is looking forward to shutting down the 3G network segment completely and moving the customer base from the 3G network to the 4G network.
  • Due to the significant presence of the 2G network segment [wider reach] than the 4G network, it would still take time before the voice segment revenue mix is moved to the data segment.

ARPU Trend [Average Revenue per User]
ARPU Trend [Average Revenue per User]. Source MOFSL
Key Observations:

  • The ARPU has been stabilising over the past few years and the days of consistent decline in ARPU due to ongoing price war triggered by new entrant Jio appears to be the thing of the past.
  • Company has taken a conscious call to raise the price tags of the various data packs and plans over the past quarters, which has led to the growth of ARPU.
  • ARPU rose to ₹162 in the September quarter, from ₹128 a year ago, and ₹157 in the June quarter, the company is keen to take it beyond 200 levels.
  • The ongoing WFH [Work from Home] situation in metropolitan areas has significantly boosted demand for faster data plans, thus improving margins and profitability for the telecom companies.
Bharti Airtel Net Debt
Bharti Airtel Net Debt. Source:

Key Observations:

What lies ahead for investors

Looking Ahead

Telecom is a high entry barrier business.


  • High Spectrum charges and upfront costs to acquire licenses.
  • National Presence with wider reach is a preferred choice for customers.
  • Strong backbone infrastructure to sustain traffic and reduce costs.
  • Companies with End-to-End service offering are only poised to make profits.
  • The Indian telecom market is slowly turning to become a duopoly market where few key players drive the prices of the services offered.
  • The big business houses of the country have already left the telecom market or shut their shop. They are unlikely to try their luck at any given point in time soon, which makes the survival of the current operators easier.
  • The company faces challenges from the entry of the Jio and its platform business, mainly due to the price wars triggered by the competition.
  • Despite the challenges faced on the financial front, overall debt and high costs in spectrum auctions, the company has been able to maintain profitability over the past years.
  • The ARPU growth trend is a healthy sign from a profitability perspective signalling the fact that days of offering cheaper rates to remain in business are over.
  • Reduced mobility of the customers improves the viability of the telecom business as companies [Customers] are willing to spend on telecom infra to have an online presence.
  • Reduction in the overall debt of the company is a positive sign for the investors.
  • The stock of the company trades at 2.5 Lakh Crore valuations which is significantly lower than the nearest competitor Jio. Source: Jio Platforms valuation to jump to $110 bn by FY22, propelled by sharp mobile ARPU growth: BofA Securities

In summary,  Investors looking to make an entry into the telecom market of the country can have a look at the stock of the Bharti Airtel Ltd which offers a better value proposition compared to its listed peers. The company offers lower debt on the balance sheet as compared to its peers. Also, it has diversified its revenue and profit streams by investing in other related businesses and expanded across geographies.

Existing investors of Bharti Airtel Ltd stock can expect the stock to reward shareholders in tune with the growth in the telecom market as well as the earnings growth of the market leaders.

The company is one of few survivors of the fierce battle played out between the telecom players in the Indian Telecom market. The company has not only reaped the benefits of the growth of the telecom market but also is a partner to the development of the market as its one of the pioneers in the industry to bring the culture of the mobile telephony to the end consumer.

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